The first step in a buyer’s journey is identifying their challenge. Once the individual or business becomes aware of their need, and if it matches what your product or service offers, they become your leads — someone who may eventually become a client.
Lead generation has long been a critical component for businesses. When implemented successfully, lead generation strategies create solid relationships with qualified clients who are eager to invest in your business for a long time.
An MQL is typically defined by the sales and marketing team based on the customer lifecycle. But, broadly, an MQL is an individual who is interested in buying your products or services but is not yet absolutely ready to buy.