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Apollo.io vs ZoomInfo – A Comprehensive Business Guide

Which tool among Apollo.io and ZoomInfo is the best B2B end-to-end sales platform? This comparison will help you make an informed decision for your business.

Published on: July 30, 2024 |

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Apollo vs zoominfo

Do you need help deciding which software suits your organization the best when it comes to sales intelligence? If you have researched hundreds of sales automation platforms and concluded with Apollo.io and ZoomInfo wondering which one to go for, we have the answer for you.

ZoomInfo and Apollo.io are two of the best players in the industry when it comes to sales intelligence. Their features and functionalities will help you not only gain insights and data about your target audience but also leverage your sales campaigns.

However, businesses and organizations around the world have questioned the “data accuracy” of both of these platforms. This is because they both sometimes harbor outdated data in their contact lists. Clodura.AI is one alternative that provides accurate intent data and is affordable for companies of all scales, which can be a lucrative option.

Let us take a look at the services that Apollo and ZoomInfo have to offer to their client base to help you determine which one fits your business the best.

What is Apollo.io Used For?

Apollo.io is a B2B end-to-end sales platform that allows its users to leverage effective sales strategies to drive revenue to their organization. Many companies around the world trust it to be a leader in sales intelligence and sales engagement.

With a B2B database of 275+ million contacts and 65+ filters and attributes, Apollo claims to provide highly accurate buyer intent data to its users. Some of the industries that Apollo is utilized in are marketing, sales, software, IT, finance, transportation, and education management.

Apollo also provides other solutions, such as sales engagement, data enrichment, automated workflows, and a browser extension. These solutions help companies enhance their sales campaigns and sales funnel, driving extensive revenue to their organization.

Some organizations have claimed their dissatisfaction with Apollo’s database like how it does not update its database frequently. This is where Clodura.AI shines as it has a better user experience, ensuring consistent database updates and exceptional customer service. If you’re looking for a range of advanced sales intelligence tools, then check out Apollo.io competitors.

What is ZoomInfo Used For?

ZoomInfo is an effective B2B GTM platform that is used as a one-stop solution for a majority of sales issues. It is a unified platform that aligns with sales and marketing teams to gather and grow customers based on data coverage, automation, and execution.

Some of the most utilized industries of ZoomInfo include SaaS, software, IT, marketing and advertising, finance, healthcare, telecommunications, and HR. The custom pricing available can allow your business to drive revenue.

ZoomInfo unlocks stellar insights, provides options to engage with customers seamlessly, and enhances your SDR’s conversion rates to an all-time high. However, companies claim that it can be difficult to navigate through their interface.

Clodura.AI not only provides seamless data coverage but also has an intuitive user interface so that the users don’t have to deal with any navigation issues. This accounts for not only a better customer experience but also saving time for their clients. To know more, check our detailed comparison of ZoomInfo competitors.

Take your Sales Intelligence to the Next Level

Discover why Clodura.AI is the smarter choice over Apollo and ZoomInfo. Unlock strong insights, automate your outreach, and close deals faster than ever. Contact us today and transform your sales strategy!

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Who can use Apollo.io and ZoomInfo?

Apollo.ai icon

Apollo.io
Starts from $49

ZoomInfo icon

ZoomInfo
Starts from $7000

Clodura AI icon

Clodura.AI
Starts from $8
(Free Version Available)

  • SMBs
  • Enterprises
  • IT
  • Marketing
  • SDRs
  • Large-scale enterprises
  • HR
  • SDRs
  • Software
  • Telecommunications
  • SMBs
  • IT
  • SDRs
  • Large-scale enterprises
  • Healthcare
  • Chemical
  • Logistics and Transport

Comparing Apollo.io vs ZoomInfo: Data Availability

As we have mentioned in brief above, accurate data and its availability are among the best features of both Apollo.io and ZoomInfo. Correct data leads to better target audience identification, data analytics, and personalized communication.

However, there is also a case to be made for the opposite. Many organizations might find the data on these platforms precise, but there are also quite a few who struggle to acquire the right information.

Clodura.AI, in comparison, provides 95% accuracy in contact data as users (from websites like G2 and Capterra) have few problems with the software. This is because, for the most part, Clodura.AI updates its contact lists every 45 days. It is home to 600M+ contacts and 120M+ direct dials, offering only the latest information.

AspectsApollo.ai icon

Apollo.io

ZoomInfo icon

ZoomInfo

Clodura AI icon

Clodura.AI

Number of Reviews69628301244
B2B Data ListAverageHigherExtensive
Quality of SupportHighAverageExtensive
Lead GenerationHighHighExtensive

Comparing Apollo.io vs ZoomInfo: Core Features

Both Apollo and ZoomInfo have an arsenal of features that can help out their users in different areas. Let us understand the core facts of both these platforms in detail.

ZoomInfo offers a custom pricing model to all kinds of businesses, however, they only charge high-ticket services to them. Hence, they cater to businesses with a threshold budget who can afford them.

Charging high prices drives small businesses away. There are 33,185,550 small businesses and 20,868 large businesses in the USA, according to the Pew Research Center. This implies that ZoomInfo focuses only on a minor percentage of businesses in the USA. Small businesses can leverage their services only if they can match their budget requirements.

Apollo.io, on the other hand, can provide its services to businesses of any scale. Since it provides a free plan in its pricing model, all kinds of organizations can leverage its services, which helps it cater to a larger audience than ZoomInfo.

Let us take a look at the core features of both Apollo.io and ZoomInfo to understand better their features and benefits:

AspectsApollo.ai icon

Apollo.io

ZoomInfo icon

ZoomInfo

Clodura AI icon

Clodura.AI

Data QualityExtensiveAverageHigh
Org ChartsN/AN/AHigh
Advanced SearchHighAverageExtensive
Chrome ExtensionAvailableAvailableAvailable
CRM IntegrationExtensiveHighHigher
Direct DialsN/AN/AAvailable
AI-Assistant SoftwareHigherAverageExtensive
Performance TrackingHigherAverageExtensive
Sales AnalysisAverageHigherExtensive
Sales EngagementAvailableAvailableAvailable
Email Verification ToolN/AAvailableAvailable

Comparing Apollo.io vs ZoomInfo: Additional Feature Analysis

Getting past the core functionalities of both Apollo and ZoomInfo, they offer much ancillary support as well. For instance, ZoomInfo provides a stellar system for sales engagement along with email analytics that targets prospects who are more likely to buy your product.

Apollo.io, on the other hand, focuses more on customizable workflows and outreach campaigns that suit their users’ specific needs and preferences. Apollo also offers to develop custom email templates and organize A/B testing to optimize their campaign performance.

Additionally, both platforms are exceptional based on database scanning and suggesting leads. However, Apollo provides real-time data updates, ensuring that the users have the most updated and accurate information, eliminating missed leads and opportunities. This helps users to always stay one step ahead of other platforms.

Let us take a look at some of the additional features that both these platforms provide:

FeaturesApollo.ai icon

Apollo.io

ZoomInfo icon

ZoomInfo

Clodura AI icon

Clodura.AI

Automated WorkflowHighAverageExtensive
Lead RoutingHighHighHigh
Customer-Facing ChatbotHighN/AExtensive
Pipeline ManagementHighAverageExtensive

Note: While both Apollo and ZoomInfo provide high data quality, lead routing, and additional features, Clodura.AI is a sales intelligence platform that offers the same but to a higher degree with multiple integration capabilities. Its advanced prospecting tools, like email address verifier and SPF record generator, help identify and validate email addresses manually.

Tap Into an Ocean of Contact Data

Switch to Clodura.AI and experience unrivaled accuracy and efficiency in contact data. Use multiple CRM integrations to facilitate the sales process and boost your sales outcomes. Start your free trial now!

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Comparing Apollo.io vs ZoomInfo: Pricing

A major category of choosing the right sales prospecting platform is its cost and pricing model. Organizations, especially SMBs, keep a keen eye out for affordable options so they can cut back and allocate their budget to something more important than sales engagement tools.

ZoomInfo and Apollo.io have polar opposite pricing standards. ZoomInfo pricing starts from $7000, which can go to more than $15000. This is why it offers its services to large-scale enterprises only.

Apollo, on the other hand, caters to businesses of all scales and sizes. Its pricing options incorporate a free plan that goes up to $119 for large-scale enterprises. This attracts a lot of SMBs to the platform, allowing them to go head-to-head against a billion-dollar platform like ZoomInfo.

A recent study by some of the Pavillion members has revealed the high pricing of ZoomInfo is leading to its downfall. While Apollo is still considered budget-friendly by many of its subscribers. The pricing model of both these organizations is referred to below for a better understanding:

Apollo.ai icon

Apollo.io (Annually)

ZoomInfo icon

ZoomInfo (Annually)

Clodura AI icon

Clodura.AI (Annually)

  • Free – $0
  • Basic – $49
  • Professional – $79
  • Organization – $119
  • SalesOS Pro+ – $7000
  • SalesOS Advanced+ – $12000
  • SalesOS Elite+ – $15000
  • Free – $0
  • Basic – $8
  • Prospect – $33
  • Prospect Pro – $58

Features Offered in the Highest Plans

FeaturesApollo.io Advanced Plan ($119)ZoomInfo Advanced Plan ($15000)Clodura.AI Advanced Plan ($58)
Contact Data☑️☑️☑️
Data Enhancement (<45 days)☑️☑️
Data Enrichment☑️☑️☑️
Call Disposition☑️
Buying Intent☑️☑️
Org Charts☑️☑️
 

It is clear from the above table that both ZoomInfo and Apollo have their merits and demerits when it comes to their pricing plans. Clodura.AI offers all of the above features at a price way cheaper than both the competitors which makes it the ideal choice for all scales of businesses to purchase.

Comparing Apollo.io vs ZoomInfo: Reviews

User feedback is as important as the features of a product. In this case, the crowd is divided equally when it comes to the user experience of both ZoomInfo and Apollo. Both Apollo and ZoomInfo showcase merits and demerits for their user base.

Let us take a look at some of the reviews given by users from G2 to see what organizations and corporations have to say about these platforms:

1. ZoomInfo

Positive

icon

ZoomInfo is quite simple to use and identify the perfect candidate matching my ICP criteria. It also has multiple advanced search filters that are industry-specific and super intuitive. Additional information on each company allows me to load the data I need.

Andrew S.

(5/5 Stars) (Senior Sales Development Representative)

icon

Informational depth on ZoomInfo is its best feature. It can also seamlessly integrate with our CRM data. It also supports different workstreams from customer segmentation, reference recommendations, and updating organizational changes.

Glen C.

(5/5 Stars)

Negative

icon

The Engage tool can be a problem at times as it can show errors while building communication templates with variables containing data pulled from Salesforce. There are some other limitations to the model as well such as not being able to throw in a dynamic link.

Bruce D.

(3/5 Stars) (Director of IT)

icon

There are a lot of outdated or unavailable contacts in the platform’s extensive database. I would occasionally run into a company with a similar name but completely different than the one I searched for. Even the intent signal within the intent feature would be outdated at times.

Megan H.

(5/5 Stars) (Client Relations Specialist)

2. Apollo.io

Positive

icon

The Chrome plugin works perfectly with my browser allowing me to view contact details of multiple hiring managers who aren’t in my network. The engagement suite is plenty functional too which helped me stay organized and send timely follow-ups to the contacts.

Adam F.

(5/5 Stars) (Small Business Owner)

icon

We combined Apollo’s CRM capabilities with our current tech stack that worked seamlessly together. We can get more work done now without much manual effort due to this interoperability and seamless data flow. It also has a commendable database and intuitive UI.

Matriano J.

(5/5 Stars)

Negative

icon

There are quite a few bugs in the data enrichment section of Apollo. Data enrichment is useless until these bugs that hinder the process are fixed.

Dave R.

(1/5 Stars) (Co-founder)

icon

The unsubscribe option is a problem at times since it can annoy my clients if their unsubscribe request is not respected. They need to know they can opt out anytime they want from my services which if not respected can account for a bad user experience.

James W.

(1/5 Stars) (Director & Co-Founder)

3. Clodura.AI

Positive

icon

Clodura.AI is perfect for finding precise data through its vast database. It is an accurate data provider with a high rate of success.

Paul L.

(5/5 Stars) (Sales Engineer)

icon

Makes my work quite simple. The filtering options in Clodura.AI are great as they provide me with a variety of options. The platform also has a lot of clean and updated information. It is also quite affordable on my part.

Dallas H.

(5/5 Stars) (Small Business Owner)

icon

The most impressive thing about Clodura.AI is its efficiency and intelligent database when it comes to lead generation. Most of my work is eliminated because it feels as if a complete team is working for me around the clock.

Tina H.

(5/5 Stars) (Small Business Owner)

Negative

icon

The system can be quite slow and I always have to contact customer service to adjust my credits every week. However, it is not that big a deal as long as I get verified leads which I do. They can improve their UI for more ease of use.

Elma P.

(5/5 Stars) (Co-Founder)

Elevate your Sales Strategy

Close your deals better with a transformative sales strategy. Develop your sales pipeline that drives extensive revenue to your organization. Eliminate 90% of monotonous prospecting tasks by choosing Clodura.AI.

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Elevate Your Sales Revenue with a Comprehensive Database

Now that you see crystal clear the elements that separate ZoomInfo and Apollo.io, it is evident that depending on your business goals and requirements, you might favor one over the other.

ZoomInfo can provide highly accurate information to businesses but can also prove detrimental and inconsistent in its user-interface navigation. Apollo, on the other hand, provides an intuitive user interface and accurate contact list but might fail to provide additional sales intelligence tools.

This is where Clodura.AI steps in as it not only offers an extensive database with multiple sales automation strategies but also promises to provide cutting-edge sales engagement tools and a user-friendly interface.

Frequently Asked Questions of Apollo.io vs ZoomInfo

1. Is ZoomInfo expensive for small teams?

Yes, ZoomInfo lies in the high price range of SMB models. As it is one of the most established sales intelligence platforms, it has structured its business model in a way that only businesses with high-spending budgets can afford. As a result, tools like Clodura.AI, turn out to be more helpful to small and medium-sized teams. By providing comprehensive data with advanced features at a comparatively low price, this tool caters to the needs of every organization.

2. Does Apollo.io provide accurate data?

With Apollo.io data accuracy can be a concern. Users have often raised questions about the quality of results this tool omits. Hence, it is very important to choose a well-balanced platform that neither compromises on quality or features. Clodura.AI prioritizes data accuracy through continuous updates and verification procedures. Their commitment to high-quality data is reflected in positive user reviews.

3. How is Clodura.AI better than Apollo.io and ZoomInfo?

Clodura.AI has a better data accuracy score than both ZoomInfo and Apollo as stated by multiple organizations and users. Its extensive data and transparent pricing are the reasons why it is so popular amongst companies.

4. Does Apollo.io have good customer service?

Apollo offers exceptional customer service to its users, however, many organizations on ZoomInfo say otherwise. Many users are upset with how their service department handles issues, so many turn away from it. On the contrary, Clodura.AI never disappoints with its 24×7 customer service. Regardless of the plan, the customer support team will help you with your concerns and provide a swift resolution.

Kapil Khangaonkar is Founder of Clodura.AI and Head of Sales. He has more than 17 years of experience in sales and marketing, having worked in various leadership roles for software companies. Kapil has developed an AI-powered sales data and engagement platform that does the major heavy-lifting to ensure sales professionals never miss any potential opportunities and generate more meetings. Kapil has helped countless businesses transform their sales strategies and achieve unprecedented success.

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