ZoomInfo vs RocketReach: Which is the Best Lead Generation Platform?

“To know the enemy is half the victory.” But, when it comes to sales and marketing efforts, we can say that knowing your audience is half the victory. With abundant information available at your fingertips, acting on accurate data can be the difference between converting a potential lead or losing it.

And that’s where lead generation platforms like ZoomInfo and RocketReach come into the picture. Their extensive databases of intent data, along with capabilities like data enrichment and CRM integration, make it easier for your sales teams to scope out potential leads and act on them.

If you’re considering investing in a lead generation platform to boost your sales and marketing efforts, you’re in the right place. In this blog, we are pitting two top lead generation platforms—ZoomInfo vs RocketReach—across parameters like data accuracy, pricing, user reviews, and more to help you make the best choice.

What is ZoomInfo Used For?

ZoomInfo positions itself as a comprehensive lead-generation platform. Starting out with its core offerings in contact data, ZoomInfo has been expanding its capabilities to transition towards becoming a one-stop solution for all your sales and marketing needs.

Primarily used by sales professionals, marketing teams, and recruiters alike, ZoomInfo’s offerings include an extensive B2B database with global coverage and a long list of additional features like intent monitoring, CRM integration, and sales automation.

ZoomInfo’s sales intelligence platform helps sales professionals optimize their lead-generation efforts, which include lead scoring, prospecting, and targeted outreach. In addition to its database, ZoomInfo also offers buyer intent data, and data-driven insights on prospects to help sales and marketing teams understand ideal customers, identify intent signals, and engage website visitors in real time.

While ZoomInfo boasts over 90% data accuracy, user reviews on reputed portals like G2 and Capterra suggest otherwise. Also, since it does have a long list of offerings, its pricing plans are a cut above those of its competitors too.

Clodura.AI is a ZoomInfo alternative that you might want to consider if you are looking for a wide range of affordable offerings. Additionally, it also offers a freemium plan so you can test the platform before committing.

What is RocketReach Used For?

RocketReach is a powerful sales prospecting tool that’s made its place in the market with its vast database and AI-enhanced capabilities. At its core, RocketReach offers an extensive B2B database of over 700 million contacts, giving sales professionals access to hard-to-find verified email addresses, phone numbers, and social profiles across industries.

From sales teams looking for high-quality leads to recruiters headhunting talent, and from marketers engaging influencers to researchers conducting in-depth analyses, RocketReach caters to a spectrum of needs. While RocketReach excels in database enrichment, it also offers features like AI-enhanced search, CRM integration, and bulk lookups, streamlining your sales processes and amplifying the effectiveness of your outreach efforts.

In addition to contact discovery, RocketReach enriches existing databases, fuels lead generation, and provides invaluable insights for research and competitive analysis. By facilitating targeted outreach and networking on a global scale, RocketReach equips your sales teams with the contact data and tools to reach the right decision-makers swiftly and reliably.

While RocketReach’s packages don’t cost thousands of dollars like ZoomInfo, they are still priced on the higher side of the spectrum. Here is our detailed take on RocketReach alternatives. If you are looking for cost-effective solutions that are comprehensive but don’t bleed you dry, you should check out Clodura.AI.

Best Suitable For

ZoomInfo and RocketReach are both outstanding sales intelligence platforms that have carved out a place for themselves amongst the hundreds of solutions available in the market. However, we also need to understand that no single solution can cater to all businesses and requirements.

After reviewing their pricing plans, offerings, and multiple user reviews on platforms like G2, we have determined the types of businesses these solutions are best suited for.

ZoomInfo Custom Pricing Plans (Starting at $7000)	RocketReach Starts at $80	Clodura.AI (Free Version Available) Starts at $8
Mid-sized businesses Enterprise	Small businesses Mid-sized businesses Enterprise	Startups Small businesses Mid-sized businesses Enterprise

At a Glance

Both ZoomInfo and RocketReach are rated exceptionally well on review platforms like G2. When it comes to ZoomInfo, it’s no secret that the platform comes with a steep learning curve. Moreover, ZoomInfo’s set-up process can also be pretty complex in comparison to RocketReach. While some users appreciate the platform for its comprehensive capabilities and advanced features, others feel that this sales intelligence platform isn’t able to justify its high pricing plans.

While RocketReach is quite popular amongst its users for its intuitive interface, ease of use, and set-up, some users found it lacking when it comes to customer support and extensive data coverage.

Aspects	ZoomInfo	RocketReach	Clodura.AI
Number of Reviews	8,361	754	245
Overall Rating	4.4/5	4.5/5	4.6/5
Meets Requirement	8.7/10	8.7/10	8.8/10
Ease of Use	8.8/10	9.1/10	9.0/10
Quality of Support	8.6/10	8.6/10	9.2/10
Product Direction	8.6/10	8.1/10	9.6/10
	Learn More	Learn More	Learn More

Cracking the code for all the user requirements isn’t something a single platform can pull off. But, Clodura.AI is an AI sales intelligence platform that does come pretty close. You can think of it as a combination of the best features of ZoomInfo and RocketReach. It offers an intuitive platform with no steep learning curve, providing a seamless user experience. At the same time, it comes at a price point that undercuts both ZoomInfo and RocketReach solutions, making it a cost-effective choice for your business needs.

Moreover, Clodura.AI gives you features like buyer intent data, sequence automation, and real-time email verification at a fraction of the cost, making it a compelling choice compared to both RocketReach and ZoomInfo.

Detailed Comparison – ZoomInfo vs RocketReach

By now, you must have already understood that while ZoomInfo and RocketReach are amazing lead-generation solutions, they excel in different areas.

ZoomInfo stands out with its extensive firmographic database covering over 15 million companies. ZoomInfo provides a comprehensive toolkit for large-scale engagement, including predictive intent alerts and visitor tracking, which align with the demands of intricate ABM campaigns.

In contrast, RocketReach zeros in on efficient contact verification, empowering individual practitioners with accurate, up-to-date contact data for personalized outreach. RocketReach streamlines the path to one-on-one connections, prioritizing accessibility and immediacy in data retrieval to support your marketing team’s outreach efforts.

While both platforms underscore the criticality of reliable data, they differ in execution—ZoomInfo leans towards programmatic precision for enterprise automation, whereas RocketReach champions simplicity for triggering swift, human-centric outreach.

Key Highlights	ZoomInfo	RocketReach	Clodura.AI
Pricing	Starts at $7000 per month	Starts at $99 per month	Starts at $39 per month (Freemium version is also available)
Data Availability	260M	700M	600M
Data Accuracy	Claims over 95% (Some users have reported data accuracy of 70% or less)	85%	95%
Data Coverage	US-centric	Global Coverage	Global Coverage
Integrated Email Campaigns	❌	❌	✅
Email Analytics	❌	❌	✅
Email Verification Tool	Paid add-on	✅	✅
AI Writer	✅	❌	✅
Call Disposition	❌	❌	✅
CRM Integrations	✅	✅	✅
Sales Intelligence	✅	❌	✅
Sales Cadence	✅	❌	✅
API Enrichment	Paid add-on	✅	✅
Chrome Browser Extension	✅	✅	✅
Market Insights	✅	✅	✅
Predictive Analysis	Average	Better	Advanced
Customer Support	Average	Average	Best
	Learn More	Learn More	Learn More

What Users Have to Say – ZoomInfo vs RocketReach

While all that information helps you understand the capabilities of these platforms, user reviews will help you understand the ground reality of the situation. We have curated the most relevant user reviews from reputed platforms like G2 and Capterra to give you a clearer picture of the capabilities of these lead-generation solutions.

User Reviews of ZoomInfo

Positive

The intent function of ZoomInfo sales is by far my favorite feature, despite its occasional inaccuracies. But, once you refine the data, it integrates well with various CRMs.

Christopher B.

(5/5 Stars) (Sales Account Executive)

While getting used to the long list of features does demand some training, ZoomInfo Sales has become an indispensable daily resource for our recruiters and sales professionals.

Dianne M.

(5/5 Stars) (Managing Consultant)

Negative

After getting deeper into the platform and wasting over $4k, we learned a LOT. Needless to say, we’re disappointed. If your target audience is under 50+ employees or a small business in-general, then this isn’t the platform for you.

Kurt S.

(0.5/5 Stars) (Director of Operations)

On the face of it, seems like it has the contact info for my prospects. Seems like a robust system but I have not had a chance to even use the full functionality so I haven’t seen it working yet.

Srikanth M.

(0/5 Stars) (Managing Partner)

User Reviews of RocketReach

Positive

RocketReach’s extensive contact database, buyer intent data, and advanced filters made finding industry-specific contacts and researching companies very easy. I used it to compile contact lists and gather leads.

Marshall H.

(4/5 Stars) (Marketing Manager)

Searching by LinkedIn URL and using the internal search function has made lead prospecting easy and efficient for me. RocketReach has also been invaluable for finding business owners’ contact data in my industry.

Kelly B.

(5/5 Stars) (Research Analyst)

Negative

RocketReach has a great product that should empower business owners and anyone seeking to network and access to a wealth of contacts. However, it fails to stand on every promise a sales intelligence software is supposed to keep.

Solomon S.

(0/5 Stars) (Agile Business Analyst)

I purchased RocketReach because they provide single-user subscription, but to my dismay, more than 60% of their phone numbers are wrong and the software support only consists of AI that is handled by a chatbot.

Kevin N.

(0.5/5 Stars) (Small Business Owner)

User Reviews of Clodura.AI

Positive

Clodura.AI is easy to use, helping us find potential clients quickly and saving significant time and resources. Its scheduling and monitoring capabilities are amazing. A competing product with similar features would have bled our banks dry.

Anish R.

(4.5/5 Stars) (Marketing Director)

I just love the intuitive nature of Clodura.AI, their programming allows for automated lead generation, creating a seamless experience for startups like mine.

Danielle S.

(4/5 Stars) (Senior Digital Account Manager & Strategist)

Clodura.AI provides us with ZoomInfo-like features and capabilities at a fraction of the cost, making it a great fit for growing startups. Plus, it also integrates seamlessly with LinkedIn Sales Navigator.

Aditya P.

(4/5 Stars) (Customer Success Manager)

Negative

Sometimes the platform slows down while searching the contacts. This might be a temporary glitch or bug. I think it’ll be resolved soon.

Abhishek K.

(4/5 Stars) (Growth Marketing Manager)

Pricing – ZoomInfo vs RocketReach

ZoomInfo offers its plans in three tiers, each of which can be further customized to your business requirements. The exact pricing for their plans isn’t available on their website. ZoomInfo puts together a plan curated for your sales and marketing team depending on the number of users, credits, and any other additional features or paid add-ons your business might require.

ZoomInfo has a three-tiered pricing approach:

• SalesOS Pro+ Plan: Priced at $7000, ZoomInfo’s most basic plan includes features like advanced search filters, Chrome extension, CRM integrations, and list-building capabilities. Considering you’d go for ZoomInfo to get a comprehensive package, ZoomInfo’s Professional plan lacks a lot of crucial features.
• SalesOS Advanced+ Plan: Costing $12,000, the Advanced plan gives you access to premium features like Do Not Call (DNC) checks, six buyer intent data filters, alerts, website insights, and organization charts.
• SalesOS Elite+ Plan: Elite+ is ZoomInfo’s top-tier offering, starting at $15,000. It provides advanced features like 12 intent data topics, Ideal Customer Profile scoring, workflow automation, streaming intent data, and more.

While ZoomInfo’s offerings may seem impressive, they lack several critical features, such as an email verification tool, which is only available to customers as a paid add-on. Given that their plans cost thousands of dollars and that other platforms like Clodura.AI offer features like an email validation tool for free, ZoomInfo has a lot of ground to cover.

In contrast to ZoomInfo, RocketReach has adopted a more transparent approach to its pricing plans. Since all the details are available on their website, you won’t have to rack your brains to figure out the final cost of using RocketReach, a problem many users have faced with ZoomInfo.

RocketReach’s pricing structure is also divided into three main offerings:

• Essentials (Emails only): Starting at $48 per month (billed annually), RocketReach offers unlimited annual lookups per user in its Essentials plan. This plan is very basic and is well-suited for sales professionals working only on email campaigns. Other features included in this plan are advanced search capabilities, Chrome browser extension, and email outreach for 25 emails per day.
• Pro (Email + phone): Priced at $108 per month (billed annually), the Pro plan takes it a step further, giving you access to unlimited mobile phone numbers and direct dials. Additionally, you get access to advanced features such as technographic data, company search, CRM integrations, and bulk lookups. Your email outreach capabilities have also increased to 100 emails per day.
• Ultimate (Email + phone): Costing $249 per month (billed annually), the Ultimate plan gives users access to the complete suite of features from RocketReach. Adding on to the Pro plan features, the Ultimate plan unlocks access to organizational charts, Salesforce integration, company trends, and job change alerts. The email outreach limit has also been increased to 250 emails per day.

Comparing ZoomInfo vs RocketReach: Core Features

Let’s compare all the extensive features of all the tools we’ve compared so far:

Features	ZoomInfo	RocketReach	Clodura.AI
Basic Contact Information	Yes	Yes	Yes
Detailed Company Profiles	Yes	Yes	Yes
Free Email Verification Tool	No	No	Yes
Deep Buyer Intent Data	Yes	No	Yes
Real-time Data Search	No	No	Yes
AI-Driven Insights	No	No	Yes
Machine Learning	Yes	Yes	Yes
API Access	Yes	Yes	Yes
Advanced Search Filters	Yes	No	Yes
Market Insights	Yes	No	Yes
Real-time Lead Updates	Yes (Add-on)	No	Yes
Sales Automation	Limited	No	Yes
Free Trial	No	No	Yes
Customer Support	Good	Average	Excellent

Which One is Better – ZoomInfo vs RocketReach

After reviewing the comparison of ZoomInfo and RocketReach based on parameters like pricing, user reviews, and core offerings, you should now have a clear understanding of the strengths of these platforms and whether they are suitable for your sales and marketing teams.

ZoomInfo has an arsenal of features to offer, enabling users to streamline their entire sales pipeline, from finding potential leads with intelligent recommendations to giving you API access to automate your workflows. But at the same time, you cannot ignore its limitations, like its steep learning curve and exorbitant pricing plans.

RocketReach, on the other hand, is best suited for individual sales professionals and relatively smaller sales teams as it focuses fundamentally on contact verification. Moreover, since they update their data regularly, users gain access to precise and accurate information at a significantly lower cost than ZoomInfo.

Or you could opt for Clodura.AI, an AI-powered lead generation platform that stands a cut above the rest in terms of features. Moreover, you get access to its complete set of features at a fraction of the cost of both ZoomInfo and RocketReach. To top it off, with Clodura.AI, you get access to a Chrome extension and can automate 90% of your repetitive tasks.

Don’t take our word for it, sign up for the free trial to find out how this AI-powered sales co-pilot takes care of everything from prospecting to closing.

Frequently Asked Questions on ZoomInfo vs RocketReach