An accurate database is not enough to be a good sales intelligence software. Providing additional features like automation, enrichment, email verification, extensions, and integrations qualifies a sales intelligence platform as one of the best in the business. This is exactly what both SalesIntel and ZoomInfo have to offer their audience.
Given the increasing importance of advanced features in sales intelligence, it is no surprise that the market for lead generation solutions is experiencing significant growth. According to a Yahoo report, the CAGR for the lead generation solutions market was valued at USD 3.1 billion in 2023 and is estimated to reach USD 10.5 billion by 2032 at 14.4%. Hence, the market for leadSalesIntel and ZoomInfo are two of the biggest names in the sales prospecting industry. However, both of these platforms have their benefits and shortcomings.
Clodura.AI is another name that is on the rise. This AI-powered B2B sales engagement suite has a 600M contact database, along with 120M+ direct dials – more than both ZoomInfo and SalesIntel.
Such disparities will be mentioned down below. If you are stuck deciding on one for your business, this article will surely help you out as we go through the key features, benefits, pros, and cons of both these platforms. Before we get to the comparison, let us understand what both of these platforms are used for.
What is SalesIntel Used For?
SalesIntel is a B2B data provider company that has a 300M+ contact database. The platform also provides other features such as sales automation, CRM integration, sales intelligence, lead generation, and more.
Besides providing accurate, human-verified data, it also offers responsive customer service, lead prospecting teams, conversion rate optimization, etc. Some of the industries that utilize SalesIntel include sales and marketing teams, SDRs and BDRs, engineering, B2B advertisers, SMEs, and MSMEs.
Besides having a rich database, there have been occasional complaints from G2 users regarding the inaccurate information in the contact lists. Clodura.AI provides not only a rich database but also accurate information about potential leads and customers. To know more, refer to our detailed blog on SalesIntel competitors.
What is ZoomInfo Used For?
ZoomInfo is a B2B sales intelligence platform with 260M+ published professional profiles and offers other benefits like sales engagement and automation tools to its users. Businesses benefit a lot from ZoomInfo as it also provides a lot of benefits as a one-stop solution.
Some of these benefits include sales engagement, sales cadence, data-powered chat, website visitor tracking, and many more. Some of the industries that utilize ZoomInfo include data analytics, consulting, marketing and sales teams, and enterprise-level organizations.
A recent study from Pavilion members has suggested that ZoomInfo’s downfall is imminent since multiple users have complained about pricing being too high. Even users from G2 have the same arguments regarding the pricing plans of ZoomInfo and do not enjoy the experience due to its high cost. This is not a problem for Clodura.AI as it provides budget-friendly features and pricing, offering the same benefits as ZoomInfo. Here’s a detailed comparison of ZoomInfo Alternatives.
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Book a DemoWho can use SalesIntel and ZoomInfo?
The target audience for sales intelligence software is massive. This is why both SalesIntel and ZoomInfo have multiple businesses investing in them. However, what industries like to utilize such software? Let us take a look at the table given below to understand this better:
 Salesintel Starts from $69 |  ZoomInfo Starts from $7000 |  Clodura.AI Starts at $8 |
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Comparing Data Availability: SalesIntel vs ZoomInfo
Both ZoomInfo and SalesIntel provide immense contact data, although there is an obvious disparity in the numbers they provide.
ZoomInfo database has 175 million+ email addresses and 70 million+ direct dials in its contact database. It differs based on the subscription plan that businesses apply for. In contrast, SalesIntel has 300 million+ database contacts along with 22 million+ accounts and 32 data categories.
User reviews on G2 suggest that both ZoomInfo and SalesIntel lack data accuracy, even though they boast a high amount of existing data in their databases. This is where Clodura.AI steps in as it is home to 600 million+ contacts and 15 million+ company prospect data, which is more than the platforms mentioned above.
Its data is verified to be 95% accurate and the users agree, as mentioned in G2. They believe it is not only cost but also user-friendly and all scales of businesses have benefited from it.
For instance, the table below will help you understand the data availability of both ZoomInfo and SalesIntel better.
| Aspects | Salesintel | ZoomInfo | Clodura.AI |
|---|---|---|---|
| Number of Reviews | 335 | 8440 | 247 |
| Ease of Use | 8.6/10 | 8.8/10 | 8.9/10 |
| Contact Data Availability | 8.0/10 | 8.3/10 | 8.6/10 |
| Company Data Availability | 8.1/10 | 8.5/10 | 8.6/10 |
Comparing Core Features: ZoomInfo vs SalesIntel
Sales intelligence software is only as good as the features it provides. In this case, both SalesIntel and ZoomInfo have an arsenal of features attributed to them. However, they both provide enough core features to distinguish them based on the degree of convenience offered to their users.
ZoomInfo provides tools such as Engage and Copilot that allow the user not only quickly to connect to the potential lead but also to focus only on accounts that are interested in their product. This offers an unfair advantage to the users against the rest of the market, as they always remain ahead of the others.
On the contrary, SalesIntel’s best features include VisitorIntel and Intent Data. VisitorIntel offers insights on the prospects that have actively visited your product, displaying signs to purchase. Bombora is an intent data provider that has partnered up with SalesIntel to offer them data based on buyer intent. They believe in data quality and offer customers valuable insights.
Both these platforms provide avid features yet fail to provide additional ones necessary for a sales intelligence platform. Some of these features include high data segmentation, data enrichment, a messaging chatbot, and internationalization. Clodura.AI is a sales prospecting platform that provides these features, helping businesses streamline their sales software.
To understand the features better, let us take a look at them given in the table below.
| Aspects | Salesintel | ZoomInfo | Clodura.AI |
|---|---|---|---|
| Data Quality | 8.0/10 | 8.3/10 | 8.6/10 |
| Data Accuracy | 7.8/10 | 7.7/10 | 8.2/10 |
| Lead Analysis | 0 | 8.5/10 | 8.5/10 |
| Chrome Extension | Yes | Yes | Yes |
| Lead Validation | 8.0/10 | 8.6/10 | 8.6/10 |
| Internationalization | 7.6/10 | 0 | 8.4/10 |
| User, Role, and Access Management | 8.3/10 | 8.6/10 | 8.6/10 |
| Dashboards/Reports | 7.9/10 | 8.2/10 | 8.5/10 |
| Mobile User Support | 0 | 7.7/10 | 7.9/10 |
| API integration | 8.0/10 | 8.2/10 | 8.4/10 |
Comparing Additional Feature Analysis: SalesIntel vs ZoomInfo
Offering core features is never enough for decent sales intelligence software. The demand for additional features is prevalent amongst the audience. Both these platforms offer enough surplus features that come to the users’ rescue on demand.
ZoomInfo offers better marketing automation integration than SalesIntel while the latter provides better sales automation and prospecting options to its users than ZoomInfo. Both these platforms provide their own set of additional features that are lucrative to organizations and businesses.
Clodura.AI, on the other hand, provides features such as sales cadence, an email address verification tool, organizational charts, and call disposition. These features allow the audience to do a lot more than just target potential leads from their ideal customer profile.
Let us take a look at the table below displaying additional features in their platforms:
| Features | Salesintel | ZoomInfo | Clodura.AI |
|---|---|---|---|
| Lead Builder | 8.3/10 | 8.4/10 | 8.6/10 |
| Data Enrichment | 8.1/10 | 8.0/10 | 8.4/10 |
| Data Segmentation/Filtering | 8.1/10 | 8.3/10 | 8.5/10 |
| Connections | No | No | 8.2/10 |
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Better data quality signifies improved leads and intent-specific lead generation. Clodura.AI’s sales prospecting tools can help you do that with features like sales automation, cadence, and emailing software.
Book a DemoComparing Pricing: SalesIntel vs ZoomInfo
The biggest issue that organizations shy away from is competitive pricing. Sales intelligence software these days demands a lot from the clients that they onboard. Exorbitant prices and limited features impact organizations to switch to an alternative.
Both ZoomInfo and SalesIntel provide high-pricing models to their clients that motivate other businesses to switch to more affordable software. Since ZoomInfo has a custom pricing model, the cost of their lowest plan rates up to $7000 exclusive of features like data enrichment, email verification, and API compliance. The highest plan can go up to $15000.
SalesIntel has three pricing models, and the lowest one begins at $69, providing 100 data export credits per month. Although, much cheaper than ZoomInfo, it is still considered one of the priciest platforms to purchase for sales intelligence. The highest plan goes up to $199, however, custom pricing models are available as well.
Clodura.AI offers all the above features for free and starting at $8 going up to $58 annually. This helps businesses leverage their sales teams to execute effective solutions and strategies.
The table given below elaborates on the pricing models of all these platforms.
Salesintel | ZoomInfo | Clodura.AI |
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Features Offered in the Highest Plans
The table below showcases ZoomInfo’s and Salesintel’s highest pricing models and the features they provide. Let’s examine these features to understand which pricing model might best suit your business.
| Features | Salesintel | ZoomInfo | Clodura.AI |
|---|---|---|---|
| CRM Integration | ☑️ | ☑️ | ☑️ |
| Data Enhancement (<45 days) | ❎ | ❎ | ☑️ |
| Data Enrichment | ☑️ | ☑️ | ☑️ |
| Call Disposition | ❎ | ❎ | ☑️ |
| Buying Intent | ☑️ | ❎ | ☑️ |
| Org Charts | ❎ | ☑️ | ☑️ |
| Advanced Search Filters | ☑️ | ☑️ | ☑️ |
The table above clearly shows that the pricing plans differ for both platforms as they focus on different aspects. While one might not provide what the other does, they are both sales platforms that offer real-time prospecting tools to their audience. Their pricing plans are more suitable for large enterprises rather than small businesses.
Comparing Reviews: SalesIntel vs ZoomInfo
Since criticism is part and parcel of any business or service, SalesIntel and ZoomInfo have enough user feedback. Let us take a look at a few from G2:
1. ZoomInfo
Pros
One of the best things about ZoomInfo is its simplicity to use the software. It also provides verified contact information that has helped me and my teams out all the time. The ease of access from multiple devices is something I love about the platform.
Brian B.(5/5 Stars) (Account Manager)
ZoomInfo can easily automate email campaigns for outreach and send them to potential prospects along with the workflow feature. Furthermore, researching every single prospect in a single place in detail is quite convenient.
(5/5 Stars) (Marketing and Business Development)Cons
ZoomInfo contains a lot of bugs on the platform. This calls for a faulty user experience that does not suit a well-established organization like ZoomInfo. If nothing is done, more people will leave the platform.
Jonathan C.(1.5/5 Stars) (Technical Recruiter)
For niche industries, it might not be the best choice. Also, it is unclear how much inaccurate and outdated information the platform has to offer.
Phil S.(2/5 Stars)
2. SalesIntel
Pros
SalesIntel has a transparent sales and onboarding process, which is both smooth and speedy. The highlight of my experience was the widget that crawls LinkedIn, HubSpot, and other companies websites.
Tina A.(5/5 Stars) (Head of Partnerships and Client Success)
SalesIntel makes my outreach more meaningful by providing me with more data that is relevant and accurate.
Nikki C.(5/5 Stars) (Senior Account Executive)
Cons
The data seems to be outdated at times and the ROD request rarely works. ZoomInfo needs to work on its database and show better lead-generation efforts in providing accurate information.
Logan R.(1.5/5 Stars)
Email bounce rate has elevated from 30% to 50% that are human-verified. Due to contact inaccuracy, I need to make sure to go to every prospect’s LinkedIn page to confirm if they still work there.
Meredith M.(2/5 Stars) (Community Outreach and Development Specialist)
3. Clodura.AI
Pros
Clodura.AI is easy to use and can be used as frequently as one wants without hampering the contact quality. Furthermore, it has several features that can help you out in multiple ways.
Davide C.(5/5 Stars) (Global Sales Account)
Clodura.AI’s precision for finding the right contact information in time is impeccable. Finding buyer intent-specific prospects through its entire database is one of the best things about it.
David I.(5/5 Stars) (Small Business Owner)
Clodura.AI provides real-time email validation of multiple LinkedIn profiles. Some of its features such as drip email, team features, etc are incredible as well. Furthermore, it also has great customer service.
Elma P.(5/5 Stars) (Co-Founder)
Cons
The only drawback that I could think of is how there are not any more credits to my plan. The rest of it is quite amazing at such an affordable price.
Terry F.(4/5 Stars) (CEO)
Upcoming Features
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Target the Right SalesProspects with Data Enrichment and Automation
Both ZoomInfo and SalesIntel offer advantages and disadvantages when it comes to their features, pricing, and other aspects. Since the metrics are displayed above, it is easy to discern the components that can help businesses elevate their sales game.
ZoomInfo has a large pool of data, but it offers inaccurate data at times and pricey options. SalesIntel, on the other hand, provides the best tools for automation and intelligence. However, data inaccuracy and a lack of mobile numbers are some of its problems.
Clodura.AI offers a way out for the ones who want precise information under affordable options. It provides buyer intent data, an accurate email database, and email verification for its users. It also contains 43M+ organizational charts and disposition calls that allow businesses to streamline their sales strategy.
Frequently Asked Questions on SalesIntel vs ZoomInfo
Yes, ZoomInfo can be expensive for small teams since they have a custom pricing model. Small businesses find it difficult to purchase even their lowest-priced model, which is why they only sell to enterprise-level businesses and organizations. Clodura.AI provides a free plan and exponentially lower prices on its subscription models as compared to ZoomInfo with almost the same features. Hence, it is fit for all sizes of businesses around the world.
SalesIntel has a smooth and seamless way of integrating CRMs; however, when it comes to error-free CRM integration, Clodura.AI takes the upper hand on SalesIntel. It not only provides a higher number of CRMs associated with it but also a quicker integration time than SalesIntel.
While both SalesIntel and ZoomInfo fail to provide highly accurate data numbers at an affordable price, Clodura.AI tends to provide all of that in an affordable price range. It also has a stock of additional features that help organizations expedite their sales funnel.
The advanced filters in ZoomInfo are extensive, yet they fail to provide accurate information about a niche industry. Targeting specific niches has not been the best trait of ZoomInfo, which is where Clodura.AI steps in. It provides approximately 30 filters with user-specific accuracy to make sure the user finds the niche he/she is searching for.
by Kapil Khangaonkar
Published on: August 2, 2024 |
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