Role of Sales Intelligence in Data & Quality Management

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May 26 2022

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Do you remember the times when opening a thousand tabs to find data regarding one potential lead seemed normal? Well, the good news is that those days are over and done with. Sales intelligence is a gift to modern markets that can help teams collect and consolidate your prospects’ data on a single interface. This in return helps to assist your sales executives in easily finding the ideal leads and personalizing the outreach strategy to close better deals.

As per findings made by Forrester research, organizations that integrated with a sales intelligence B2B system like Clodura have documented evidence of receiving 35% more leads as well a 45% boost in high-quality leads. This goes to show us how sales intelligence data plays a pivotal role to enhance the effectiveness of a data and quality management strategy for a sales team.

The roles that benefit the most from a sales intelligence integration are sales development representatives (SDRs), accounts executives (AEs), and business development representatives (BDRs). These are the parties responsible to conduct all tasks, all aspects of which process require a sales intelligence platform through various functionalities and automation.

Let’s take a look at how sales intelligence integration can help an organization refine its data and quality management while sales prospecting:

Real-time Data With Sales Intelligence

An impressive factor about technology is that it never stops evolving, with no need to take breaks or naps. Web indexing technology today has made it possible for sales associates to possess constant access to real-time and highly enriched company data through repositories.

This not just prevents them from making discomfiting phone calls by reaching the direct-dial of someone who is not a match for your service. It also avoids sales executives from making mistakes while pitching wrongly as a result of using outdated data regarding the organization and decision-making professionals. Sales Intelligence platforms like Clodura facilitate actively tracking the activities of your prospective organization's buying signals. Generally, the first associate to touch base with such a key decision-maker is the one to convert them, which is where Sales Intelligence can help them in improving the quality of data.

Forge B2B Sales Leads Effortlessly

Sales-intelligence features can help enhance the prospect discovery process with its machine-learning-based recommendation mechanism. All one needs to do is make sure the territory is updated and the sales intelligence system will automatically comb through its extensive database. Without going above and beyond, Clodura can help one can find new prospects that match your Ideal Customer Profile.

Monitor Buying Signals of Ideal Companies With Automated Alerts

Apart from recommending organizations that fit your Ideal Customer Profile, sales intelligence data can help determine the best time to reach out to your prospects. Clodura’s automated alerts let the sales teams know about the key buying signals such as a change in leadership, new high-profile hires, or incoming funding. These are the ideal signs that a prospect may be open to your pitch and is likely to invest. This also improves data quality management by showcasing the leads that come across as high-rolling stakes.

Quickly qualify new accounts

A sales intelligence platform allows you to scan data about organizations that your team discovered or those that were recommended, refining your entire process even more. Qualifying accounts to add them to your database avoids the collection of redundant profiles, bad leads, or inaccurate data.

Direct line to high-level decision-makers

Once you’ve found your prospective businesses using the sales intelligence platform’s account-based technique, you can find all the contacts at each organization. Clodura can help you bypass all the entry gates and have a direct line to the key decision-maker of an organization for the most fruitful pitch.

Final Words:

Getting access to sales intelligence data shouldn't be a spoiler to your sales team’s operations. Hence, investing in a solid sales intelligence platform can help you manage the client engagement process based on end-to-end solutions leading to increased sales. To gain the full value of sales intelligence, the data provided to salespeople have to be systematically organized for context and accessibility. Clodura’s sales intelligence can be integrated with your sales engagement platform to drive better actionable insights.