Apollo.io Pricing Explained: Plans, Costs, and Features

Effective cost management is important for organizations worldwide when purchasing software. It is a major decision factor for organizations to manage limited budgets, ensure a good return on investment, and also, withstand economic uncertainties.

For those considering Apollo.io, a B2B sales engagement and lead generation platform, cost becomes even more critical. Apollo.io allows users to provide precise contact details and automate their sales funnel. The platform has over 275 million global contacts and 73 million total accounts.

Despite these robust features, its pricing can be higher and may be difficult for some organizations to afford.

This article will help you understand Apollo.io’s pricing structure so you can decide on one. Let’s take a look at the pricing structure given below.

Apollo.io Pricing Plans 2024

Apollo.io offers four different pricing plans. The free version provides only simple tools. The next three plans range from $49 to $119. All these packages are billed annually.

Let us take a look at the table given below to understand the pricing structure better:

This is an overview of the general features that Apollo.io pricing offers to its clients. The table itself demonstrates that Apollo.io has one of the most affordable plans in terms of sales intelligence solution. Businesses tend to avoid pricey plans because they want to streamline their funds in a different sector.

This is where both basic and professional plans are affordable when it comes to Apollo.io as even the professional plan is budget-friendly.

Apollo.io Pricing Plans Explained

There are four Apollo.io pricing plans. Let us take a look at all four of them in detail in the table given below:

Free Plan of Apollo.io

As the name suggests, the free plan is free of cost. From the table given above, it is evident that it offers its features to a single user. Apollo.io’s free plan offers B2B contact information from this plan, along with advanced search filters and unlimited email credits.

The platform offers at least 5 and 10 mobile and export credits monthly for all verified emails that are exported outside of Apollo.io, such as Salesforce, Outreach, etc., respectively. It also constitutes an AI writer that has a word limit of 5000 per month and can create custom emails for you.

With features like basic email replies and meeting tracking businesses can monitor the progress of their cold emails. Along with this, it also provides Salesforce and HubSpot integrations for CRM. For USD 0, all of this entices businesses to subscribe to Apollo.io. Some other features of this plan are:

• Free Customer Support
• Zapier Integration
• Custom Domain Tracking
• Buying Intent Signals
• Conversation Recorder

Basic Plan of Apollo.io

Upgrading from a free to a premium model, Apollo.io provides this basic plan for small businesses that can leverage its key features. With unlimited email credits, this Apollo.io pricing model provides 75 mobile credits per user per month and 1000 expert credits every month.

The basic plan’s pricing model provides extensive data accuracy. It has a record selection limit of 10,000 and advanced filters. It also guarantees data enrichment with CRM, CSV, Marketo, and job-changing alerts.

The basic plan also allows a LinkedIn extension and advanced search filters to sort out the superfluous contacts, focusing only on the potential industry leads. A few additional features that the basic plan of Apollo.io provides are:

• Advanced Sequencing
• Custom Fields
• Conversation Intelligence
• Dialer
• Gmail Extension

Professional Plan of Apollo.io

The next big pricing model for Apollo.io provides an extensive contact database, allowing users to access more information than the previous two models. It also provides uncapped sending limits that allow you to send a custom number of emails to a single mailbox.

Furthermore, it allows businesses to record calls and provides buying intent with a 9-intent topic limit. It also incorporates advanced filters, replies, & meeting tracking. Both basic and advanced sequencing are available to A/B test the potential leads.

Additionally, the tool also provides advanced reports and dashboards for email messaging and call activity insights. Besides Zapier and Salesloft, it also provides Mailgun and SendGrid integration that assists the user with email deliverability and open rate statistics. Some other benefits this plan includes are:

• Track Website Visitors
• AI-assisted Email Writing
• Data Enrichment
• Full API Access
• Unlimited Number of Sequences

Organization Plan of Apollo.io

The highest Apollo.io plan goes all out, providing the maximum amount of advanced features. It provides advanced security configurations, advanced API access conversations, and advanced filters for SalesLoft integration.

Furthermore, it has an advanced dialer that allows you to record transcriptions and insight recommendations to guide users with the right plan of action. It also provides advanced greenhouse integration, allowing users to push and pull prospects back and forth between Apollo and CRM.

It also allows your sales teams to gain access in one place with SAML or OAuth credentials from Google or Microsoft. This is called the single sign-on feature. The following features are add-ons that can help the user even more:

• Customizable Reports Login
• Data Enrichment
• Custom Territories
• Teams
• Custom Permission Profiles

Apollo.io Pricing vs Competitors

Going for Apollo.io might be your decision, however, have you looked at the alternatives? If not then we are here to provide you a holistic view of the pricing plans of Apollo.io alternatives.

The table displayed below will help you differentiate between Apollo.io and its alternatives:

Features	Apollo.io	Clodura.AI	SalesIntel	Lusha	ZoomInfo
Cheapest Plan (Annually)	$49/month	$8/month	$69/month	$36/month	$7000
Number of Users	1	1	1	1	Data Unavailable
Emails credits (per year)	Unlimited	12000	N/A	1920	5000
Export Credits (per year)	12000	12000	1200	Data Unavailable	Data unavailable
Sequence Automation	Yes	Yes	No	No	Yes
Buying Intent	Yes	No	No	No	No
Calling Disposition	No	Yes	Data Unavailable	No	No

Let us compare these competitors briefly in the following section.

Clodura.AI is a B2B AI-driven lead-generation software that comprises a large contact database with a 95% contact accuracy rate, providing highly accurate information. As the table above shows, Clodura.AI is the software with the most affordable pricing structure that provides both basic features and advanced tools in its free model. Some of its other features include an email verifier tool, basic sequence automation, and transparent pricing.

SalesIntel promises to be the most accurate B2B data provider on the list as it offers human-verified data that keeps updating every 90 days. Balancing cost and data quality makes it easy for businesses to find this software reliable.

Lusha is another sales prospecting and intelligence tool that allows users to not only access buyer intent data but also develop custom email sequences to target potential leads. Since it has a free pricing model it allows all kinds of businesses to subscribe to the platform.

ZoomInfo is a highly accurate B2B data provider that also offers multiple advanced features to its subscribers. However, the lowest pricing model begins at $7000 which implies only large-scale enterprises can afford its services.

Is Apollo.io Worth the Price?

Apollo pricing is one of the most affordable models in the B2B email providers and lead generation industry. Since the lowest plan begins at $0 and goes up to $119, it is fairly obvious that all kinds of businesses can afford it.

Additional features such as phone calls, targeted outreach, lead management, and advanced integrations will aid users in finding soft leads and converting them into clients. This platform’s annual billing is not expensive, so it is highly popular among small and medium-sized businesses.

Considering the drawbacks of Apollo’s email deliverability, Clodura.AI is a superior choice. Multiple G2 reviews mention the inefficiency of Apollo’s email deliverability rate. One of its biggest demerits is that it often fails to deliver the message to the right account. Hence, it highlights its inconsistent deliverability rate and contact inaccuracy.

Looking for a Better Alternative? Introducing Clodura.AI

As mentioned above, Apollo.io’s salient issues are its email deliverability rate and inaccurate contact database. Clodura.AI is the more budget-friendly solution for your business needs. It has a highly accurate database and a few upcoming features, such as LinkedIn automation, task creation, meeting, and calling integration.

Clodura.AI also helps out in sales intelligence and prospecting as it creates a custom sales automation sequence allowing emails to be delivered to their respective addresses. Besides, this platform has a good reputation for email deliverability which was an underlying issue in Apollo.io since it boasts an accuracy of 95%.

Clodura.AI Free Plan

The free plan of Clodura.AI focuses on providing as many features to the user as possible such as sales cadence, email setup, and email integration. Such features are free of cost and even Apollo.io is hesitant to provide these features in its free plan. Additional tools like email verification, sequencing, and prospecting tools are available as well to leverage small businesses with the power of automation at their fingertips.

Clodura.AI Paid Plans

The annual pricing models of Clodura.AI are given below:

Unlike other sales intelligence platforms, Clodura.AI is in a league of its own. Clodura.AI offers the basic and a few advanced features that every other sales prospecting platform is willing to provide at a cheaper rate.

Users can develop effective sales strategies that can help even very small businesses leverage their sales funnel through an affordable platform. Regardless of the cost-effectiveness, even large enterprises can gain an advantage from this pricing structure.

Where Apollo.io fails, Clodura.AI succeeds, be it sequence limits, pricing, contact details, data accuracy, or other robust features, Clodura.AI has an upper hand over Apollo.io when it comes to catering to various business requirements. Its free trial is much better than what most of the sales engagement tools offer in their premium plans.

Implement Budget-Friendly Measures for Your Organization

Apollo.io pricing is affordable for multiple companies across the world. Since many companies are now turning away from ZoomInfo, due to its overpricing structure, many businesses are looking out for Apollo.io. However, multiple issues await them on that platform as well.

This is where Clodura.AI steps in. It provides a staggering 600M contact database with an accuracy of 95%. Furthermore, it provides multiple sales engagement tools like email verification, sales automation, sales intelligence, database enrichment, and buying intent data. Such parameters are enough to back Clodura.AI as a suitable alternative to Apollo.io as many businesses find the former solution lucrative.

Frequently Asked Questions

1. Is Apollo.io better than ZoomInfo?
   Unlike ZoomInfo, Apollo.io provides better affordability to its clients with the same pool of contact information. However, it does not offer enough email deliverability, highlighting it as an unreliable sales platform. Clodura.AI on the other hand, offers the same features at a cheaper rate without the hassle of email deliverability or contact accuracy.
2. Does Apollo.io send emails?
   Apollo is unable to send emails on your behalf. There is a separate mailbox connected to Apollo.io that needs to be utilized to send emails. This, however, is not the case for Clodura.AI as it provides an AI writer that can compose cold emails on your behalf and streamline itself with automated sequences to reach the right mailbox.
3. Which Apollo.io competitor offers better email deliverability?
   Apollo.io provides the user with 275M+ contacts and allows the automation of email sequences to the target lead. However, its poor email deliverability rate greatly reduces its relevancy in the sales platform industry. Clodura.AI, unlike Apollo.io, has a high email deliverability rate and offers the same number of features as Apollo at a much more affordable rate.
4. Is Apollo a safe app?
   Apollo.io claims to be a safe app; however, some instances on the internet have argued otherwise. For instance, their data was breached due to unauthorized access from an external source. Clodura.AI, on the other hand, ensures that such a thing never happens so that the users’ data is never compromised, and they can share it without any worries.