Top 7 Reasons For Not Renewing Your ZoomInfo License This Year

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Jun 09 2023


Discover the Top 7 Compelling Reasons to Avoid Renewing Your ZoomInfo License 

 1. Explore the ZoomInfo Stock Market Performance 

ZoomInfo Technologies Inc. share price is down drastically in the past year. The stock is down 59% year-to-date, even worse than the market loss of 10%.  

There are a few reasons for this decline. 

  • Revenue decline: ZoomInfo's revenue has been declining for the past two quarters. In the most recent quarter, revenue fell 0.3% year-over-year. This decline is likely due to a number of factors, including: 
  • Competition: ZoomInfo faces increasing competition from other sales intelligence companies, such as Clodura and LeadIQ 
  • Economic slowdown: The global economic slowdown is also putting pressure on ZoomInfo's sales.
  • Weak guidance: ZoomInfo's guidance for the current quarter and full year is below analyst expectations. The company expects revenue to grow 16% to 18% year-over-year in the current quarter, and 18% to 20% year-over-year for the full year. This guidance is below analyst expectations of 20% growth in the current quarter and 22% growth for the full year. 
  • Soft tone: ZoomInfo's CEO, Henrik Kniberg, sounded a cautious note on the company's earnings call. He said that the company is seeing "some softness" in the market, and that he expects this softness to continue in the near term. 

The combination of these factors has led to a sharp decline in ZoomInfo's share price. The stock is now trading at its lowest level since early 2020. It remains to be seen whether ZoomInfo can turn things around and regain investor confidence. 

Here are some additional factors that may have contributed to the decline in ZoomInfo's share price: 

  • The overall sell-off in technology stocks: ZoomInfo is not the only technology stock that has been hit hard in recent months. The entire sector has been under pressure due to rising interest rates and concerns about a potential recession.
  • The recent acquisition of DocuSign: ZoomInfo acquired DocuSign in January for $16 billion. This acquisition was a major bet on the future of sales, but it has also weighed on ZoomInfo's financials.  

The company has incurred significant integration costs, and it has also had to issue new shares to finance the acquisition. 

Market summery

2. Discover Critical Feedback: Check Out Negative Reviews 

Here are some of the most common negative reviews about Zoom: 

  • Security concerns: Zoom has been criticized for its security practices, which have been the subject of several high-profile breaches. In 2020, Zoom was hacked, resulting in the theft of user data, including names, email addresses, and phone numbers.  

In addition, Zoom has been criticized for its lack of transparency about its security practices. 

  • Technical problems: Zoom has also been criticized for its technical problems, such as poor audio quality, dropped calls, and frozen screens. These problems can be disruptive and frustrating for users, especially during important meetings. 
  • Disruptive users: Zoom has also been criticized for its disruptive users, who may engage in activities such as talking over others, sharing inappropriate content, or using the chat function to spam other users. These behaviors can make it difficult to have productive meetings.
  • Zoom fatigue: Zoom fatigue is a term used to describe the feeling of exhaustion and burnout that can occur after using Zoom for extended periods of time. This can be due to a number of factors, such as the constant use of video, the lack of in-person interaction, and the feeling of being constantly "on." 

Here are some more descriptive examples of negative reviews about ZoomInfo on 

  • Pricing: "The pricing for ZoomInfo is too high for our small business. We were looking for a more affordable solution, but we couldn't find one that offered the same level of features." 
  • Accuracy of data: "The data in ZoomInfo is not always accurate. We found that a number of the contact records we pulled were out of date or incomplete. This made it difficult to reach out to potential leads." 
  • Customer support: "The customer support at ZoomInfo is not always responsive. We had a few questions about the platform, but we had to wait several days to get a response. This was frustrating and made it difficult to get started with the product." 
  • Features: "ZoomInfo lacks some features that we would like to see. For example, we would like to be able to export contact data to a spreadsheet. We also would like to be able to create custom reports. These features would make it easier for us to use ZoomInfo to generate leads." 

Overall, it is important to note that ZoomInfo is a popular sales intelligence platform that is used by businesses of all sizes. If you are considering using ZoomInfo, it is important to weigh the pros and cons carefully before making a decision. 

3. Difficult To Get ROI 

here are some points about why Zoominfo is not the best when it comes to ROI or price performance: 

     ●   Low ROI:  

Zoominfo's return on average invested assets (ROI) was only 0.97% in its fourth quarter of 2022. This is below the industry average of 1.5%. Zoominfo's ROI has been declining in recent years. In 2021, its ROI was 1.2%. In 2020, it was 1.4%.  

This means that for every dollar that Zoominfo invests, it only generates 97 cents of profit. This is a relatively low return on investment, and it suggests that Zoominfo may not be using its resources as efficiently as possible. 

     ●   Underperforming stock price:  

Zoominfo's stock price has underperformed the market in recent years. The stock is down 30% in the past year, compared to a 10% gain for the S&P 500. Zoominfo's stock price has also underperformed the industry average, which is down 20% in the past year. This suggests that investors are not confident in Zoominfo's future prospects. 

     ●   Competition:  

Zoominfo faces increasing competition from other sales intelligence companies, such as Salesforce and Oracle. These companies are investing heavily in new features and technologies, which could put pressure on Zoominfo's margins. 

     ●   Investment in growth:  

Zoominfo has been investing heavily in growth, which has led to increased expenses. The company has also been spending money on acquisitions, which has further diluted earnings. 

     ●   Revenue growth:  

Zoominfo's revenue growth has slowed in recent quarters. This could be a sign that the company is reaching maturity, or that it is facing challenges in its core business. 

Overall, Zoominfo is a risky investment due to its weak ROI, price performance, and competitive landscape. Investors should carefully consider these factors before investing in the company.  

4. Forcefully or Unwanted Contract Renewals 

Zoominfo has been criticized for its forced renewal policy, which requires customers to provide 60 days' notice before canceling their contracts. If they do not, they are automatically renewed for another year.  

Zoominfo has been accused of burying this information in its terms of service and not providing any reminders to customers. As a result, many customers are surprised to learn that they have been renewed when they contact Zoominfo after the 60-day window has passed. 

A former Zoominfo employee even claimed that they were trained to not remind customers of their upcoming renewal dates. This is consistent with the many complaints that have been filed against Zoominfo online. Source 

It is surprising that Zoominfo continues with these practices, given the number of complaints that have been filed. It seems that they are more interested in boosting short-term sales than in maintaining long-term customer satisfaction. This practice is harmful to Zoominfo's brand and could ultimately lead to a loss of customers. 

Here are some additional details about Zoominfo's forced renewal policy: 

Customers must provide 60 days' written notice before canceling their contracts. 

Zoominfo does not provide any reminders to customers about their upcoming renewal dates. 

If a customer does not cancel their contract within 60 days, they are automatically renewed for another year. 

The cost of a Zoominfo subscription can be tens of thousands of dollars. 

If you are a customer of Zoominfo, it is important to be aware of the company's forced renewal policy. Make sure to cancel your contract at least 60 days before the end of the term to avoid being automatically renewed. You can also contact Zoominfo customer service to request a reminder about your upcoming renewal date. 

5. The Controversy Surrounding ZoomInfo: A Closer Look 

Recent consumer complaints and allegations of aggressive practices have raised concerns about the company's operations. Here, we delve into the controversy surrounding ZoomInfo, shedding light on the complaints, questionable contract renewals, data collection practices, and potential challenges ahead. 

     ●   Contract Renewals and Customer Dissatisfaction: 

Numerous small businesses have voiced their frustrations with ZoomInfo's contract renewal policies. The company has been accused of automatically renewing contracts against the wishes of its customers and even resorting to litigation to enforce these renewals.  

Some customers have reported difficulty in terminating their contracts, resulting in financial burdens for their businesses. The existence of hidden language regarding auto-renewal policies has been a primary concern for many, as it requires customers to cancel contracts well in advance, often catching them off guard. 

     ●   Questionable Data Collection Practices: 

ZoomInfo has built a vast database containing email addresses and phone numbers of over 100 million global contacts from more than 20 million companies. While the company claims its data collection methods are legitimate, allegations have surfaced suggesting that its practices are more aggressive and potentially illegal compared to its competitors.  

ZoomInfo is said to have acquired data through techniques such as scraping email signatures, relying on data brokers, and making acquisitions. These practices have raised ethical and legal concerns, particularly with evolving privacy regulations and increased scrutiny surrounding data protection. 

     ●   Legislation and Litigation Challenges: 

The controversies surrounding ZoomInfo are further exacerbated by potential headwinds in the form of upcoming legislation and ongoing litigation. As governments worldwide continue to strengthen data protection laws, companies like ZoomInfo may face additional compliance requirements and regulatory scrutiny.  

These developments could significantly impact the way ZoomInfo operates and further strain its relationship with customers. 

6. Annual Lock-In Policy: Examining the Impact on Customers and Competition 

Zoominfo argues that its annual lock-in policy is necessary to ensure that it can continue to invest in its products and services. The company says that its sales intelligence platform is constantly being updated with new features and data, and that the annual lock-in policy helps to ensure that its customers have access to the latest and greatest. 

However, some users argue that Zoominfo's annual lock-in policy is anti-competitive and that it stifles innovation. They argue that Zoominfo is using the policy to lock in customers and prevent them from switching to a different sales intelligence platform. 

In 2022, Zoominfo was sued by a former customer who alleged that the company's annual lock-in policy was illegal. The lawsuit is still pending. 

Here are some of the problems with Zoominfo's annual lock-in policy: 

It can be difficult to switch to a different sales intelligence platform if you are not satisfied with Zoominfo. 

It can be expensive to cancel your Zoominfo subscription early. 

It can stifle innovation in the sales intelligence market. 

If you are considering using Zoominfo, it is important to be aware of the company's annual lock-in policy. You may want to consider using a sales intelligence platform that does not have an annual lock-in policy, Clodura.AI. 

Problems at ZoomInfo Technologies (ZI) 

The small-business complaints, coupled with allegations of predatory retention strategies, have raised concerns about the company's customer-centric claims. As the legal and regulatory landscape evolves, ZoomInfo may face significant challenges that could shape its future operations and relationships with customers. It remains to be seen how the company will address these issues and regain the trust of its customers in the face of mounting criticism. 

Overall, The allegations against ZoomInfo are serious, and the company could face significant fines if it is found to have violated any laws. The company is also facing a loss of trust from its customers, which could hurt its business in the long run. 

7. Companies are under increasing pressure to find more cost-effective solutions. 

ZoomInfo's CEO, Henrik Kniberg, struck a cautious tone during the company's earnings call as he acknowledged the pressure companies face in finding better and more cost-effective alternatives. He mentioned that ZoomInfo has observed "some softness" in the market and anticipates this trend to persist in the near future.  

This acknowledgment highlights the challenges and the need for companies to explore alternative solutions amidst the current market conditions. 

Now, Let's explore why Clodura.AI is the perfect fit for sales teams, investment opportunities, and hassle-free license renewals. 

Why Clodura.AI is the Ideal Lead Generation Platform and the Key to Seamless License Renewals? 

Clodura.AI is a powerful lead generation platform that can help sales teams close more deals, investors make better decisions, and businesses renew licenses more easily. 

If you are looking for a lead generation platform that can help you grow your business, Clodura.AI is the best option. 

Clodura.AI offers a number of features that can help sales teams improve their ROI, including: 

     ●   Accurate data:  

Clodura.AI's data is incredibly accurate, with over 95% accuracy on emails and direct-dial phone numbers. This means that sales teams can be confident that they are reaching the right people with their outreach efforts. 

     ●   Sales intelligence:  

Clodura.AI provides sales teams with insights into their prospects, including their buying intent, pain points, and decision-making process. This information can help sales teams tailor their outreach and messaging to be more effective. 

     ●   Integrated data: 

Clodura.AI integrates with a variety of other sales tools, such as CRM systems and email marketing platforms. This makes it easy for sales teams to stay organized and track their progress. 

     ●   Sales sequences:  

Clodura.AI provides sales teams with pre-built sales sequences that they can use to reach out to prospects. These sequences are designed to help sales teams build relationships with prospects and move them through the sales funnel. 

     ●   Org chart:  

Clodura.AI provides sales teams with an org chart for each of their prospects. This information can help sales teams identify the right people to contact and build relationships with. 


In addition to the above, here are some reasons why you can renew your Clodura license happily:  

     ●   Clodura is constantly adding new features and capabilities.  

This means that you can be sure that you are always using the latest and greatest lead generation tools. 

     ●   Clodura is committed to customer satisfaction.  

If you ever have any problems with the platform, you can be sure that Clodura's customer support team will be there to help you. 

     ●   Increased sales productivity:  

Clodura.AI can help sales teams save time by automating tasks such as lead generation, research, and outreach. This frees up time for sales reps to focus on building relationships and closing deals. 

     ●   Improved customer targeting:  

Clodura.AI's data and insights can help sales teams identify the right prospects to target. This can help sales teams save time and money by focusing their efforts on the most likely buyers. 

     ●   Increased sales win rate:  

Clodura.AI can help sales teams improve their sales win rate by providing them with the information they need to close deals. This information includes insights into the buyer's needs, pain points, and decision-making process. 

Finally, if you are looking for a lead generation platform that can help you grow your business, Clodura.AI is the best option. It is easy to use, has a wide range of features, and is backed by a team of experts. You can be sure that you are making a wise investment by renewing your Clodura license. 


Q. Why should I avoid renewing my ZoomInfo license this year?  

renewing your ZoomInfo license may not be beneficial due to several reasons, including revenue decline, increasing competition, economic slowdown, weak guidance, and a cautious market outlook by ZoomInfo's CEO.

Q. How has the share market performance of ZoomInfo been?  

ZoomInfo's share price has experienced a significant decline, down 59% year-to-date, attributed to factors such as revenue decline, competition, economic slowdown, weak guidance, and a cautious market outlook.

Q. What are some negative reviews associated with ZoomInfo?  

Negative reviews of ZoomInfo often highlight security concerns, technical problems, disruptive users, and the phenomenon of "Zoom fatigue." 

Q. Why is it difficult to get ROI with Zoominfo? 

Zoominfo has a low ROI compared to industry averages, with declining returns on invested assets. Its underperforming stock price, increasing competition, heavy investment in growth, and slowed revenue growth further contribute to challenges in achieving a satisfactory ROI. 

Q. What is the impact of Zoominfo's annual lock-in policy on customers and competition? 

Zoominfo's annual lock-in policy has sparked concerns over its potential anti-competitive nature, stifling innovation, and making it difficult and expensive for customers to switch to other sales intelligence platforms. Legal challenges have arisen, highlighting the ongoing debate surrounding this policy's legality. Consider exploring alternative options like Clodura.AI that do not impose an annual lock-in policy.