Lusha Pricing Explained: Plans and Features

The significance of cost in purchasing software is crucial for B2B businesses worldwide, as it directly impacts their budget and ROI. According to Salesforce, sales reps spend only 28% of their week actively selling while spending the rest of the time managing tasks and data entry. This proves that the popularity of sales engagement tools is at an all-time high.

When it comes to Lusha, organizations find its pricing options affordable and budget-friendly. However, are their pricing plans worth it? Do they provide enough benefits for a business to satisfy its needs?

We will dissect this below as we unravel Lusha’s different pricing models.

Lusha Pricing Plans 2025

Lusha’s pricing scheme consists of four different models. The free plan offers the most basic features. The other 3 are add-ons to the free plan that provide more advanced features. In addition to the highest and lowest plans, the pro, premium and scale plans cost $22.45, $52.45 and custom plan annually, respectively.

Additionally, it has a free and custom plan for enterprises. Let us take a look at the table below to understand the pricing options better:

Lusha Pricing Plans Explained

Now that we understand the basic features and functionalities that each Lusha pricing plan offers to its users, it is time to study these plans in detail. Let us take a look at them below:

Lusha Free Plan: What’s Free, and What It Really Costs You

At first glance, Lusha’s Free Plan seems generous: 50 credits per month, no credit card required, and access to verified contact data. But once you understand how Lusha’s credit system actually works, you’ll see the real limits behind the “free.”

Let’s break it down 👇

📊 How Lusha Credits Work (Real Breakdown)

According to the updated pricing chart:

• 1 credit = access to an email address
• 5 credits = access to a mobile phone number

If you want both email + phone, that’s 6 credits per contact.

Now apply that to the Free Plan’s 50 monthly credits:

That’s it.
Even with the full feature list, you’re only getting 8 real, usable contacts if you want phone numbers. That’s not enough for even a single day of outbound prospecting for most SDRs or growth teams.

✅ What You Get on Lusha’s Free Plan

Included in the Free tier:

• Phone numbers & verified emails (within credit limit)
• 5 intent signal topics
• Bulk show (25 contacts)
• Contact & company filters
• Lusha Chrome Extension
• CRM & Email Integrations
• AI-powered Recommendations
• Email sequence automation
• Export functionality
• Basic data filters (tech & funding)

But every click, reveal, or export consumes credits. It’s not feature-limited — it’s usage-limited.

❌ Why Credits Become a Bottleneck

Despite offering a nice UI and rich features, Lusha’s credit structure introduces real operational pain:

• SDRs burn through the 50 credits in less than an hour
• You can’t meaningfully test email automation, sequences, or bulk exports
• Enriching existing contacts still eats into the credit pool
• Even if the data is wrong or bounced, credits are still used

You end up spending more time managing usage than generating pipeline.

🚀 What Makes Clodura.AI’s Free Forever Plan Better?

Clodura.AI ditches the credit trap entirely and gives you:

• ✅ 750 Email Credits/month
• ✅ 100 Exportable Contacts/month
• ✅ Send up to 100 emails/day with built-in AI sequences
• ✅ Org charts, company intelligence, hiring intent
• ✅ Chrome Extension + Gmail/Outlook sync
• ✅ No credit card. No usage anxiety.

That’s 15x more data access — with no penalty for previewing or using your own platform.

Lusha Premium Plan – Powerful on Paper, Credit-Limited in Practice

Lusha’s Premium Plan is marketed as a comprehensive solution for small teams needing scaled access to contact data, enrichment, and analytics. It’s priced at $604.45/month, billed annually — which means you’ll pay $7,253.40 per year.

So, what do you really get — and how far does it go?

📦 What’s Included:

• 120,000 credits/year
• 5 seats included
• All credits are granted upfront
• CSV enrichment (500 rows)
• Bulk show (150 contacts)
• Advanced usage analytics
• Intent, tech, and job change alerts

Plus, everything available in Lusha’s free plan:

• Verified emails and phone numbers
• Filters, CRM integrations, AI recommendations
• Email sequences, contact exports, and more

On paper, this sounds like a complete outbound data engine. But the real limiter is the credit system — let’s break it down.

🧮 Credit Usage: What Do 120,000 Credits Actually Get You?

From Lusha’s own documentation:

• 1 credit = access to email
• 5 credits = access to mobile number
• Email + mobile = 6 credits

So, with 120,000 credits per year:

🧠 If your team of 5 SDRs pulls full contacts (email + phone), each rep gets only ~333 leads/month.

🚨 Add enrichment, bulk previews, or re-downloads — and that number drops further.

⛔ The Hidden Bottleneck

Even though this plan grants all credits upfront, you still face operational limits:

• ⚠️ SDRs will burn through credits fast, especially with multi-step outreach
• ❌ No rollover — when it’s gone, you’ll need to buy more
• 📉 Even incorrect or outdated data still consumes credits
• 🔄 Every bulk action (CSV enrichment, bulk show) taps into your pool
• 🔒 Still no unlimited access — you’re effectively renting your pipeline

Despite the “premium” label, your outbound strategy is still capped by a meter.

🚀 Why Clodura.AI Offers More for Less

Compare that to Clodura.AI’s Prospect Pro Plan ($127/month):

• ✅ Unlimited verified emails & mobile numbers
• ✅ 2,000 contact exports/month (24,000/year)
• ✅ Buyer + hiring intent, org charts, AI sequences
• ✅ Built-in dialer, CRM integrations, enrichment included
• ✅ Flat pricing, no upsells, no credit anxiety

💸 Total cost: $1,524/year per user — less than 22% of Lusha Premium’s cost

And unlike Lusha, Clodura gives you guaranteed lead access, not conditional usage.

Lusha Pricing vs Competitors

Now that you understand what every pricing option has to offer to its user, let us also take a look at how Lusha alternatives impact its pricing structure in the market.

Features	Lusha	Clodura.AI
Base Price	$604.45/month	$90/month
Number of Users	1	1
Email Credits	120,000/year	Unlimited
Email Coverage	66 Million	600 Million
Organizational Charts	NA	50 Million+
Email Verification	Yes	Yes
Custom Intent Data	No	Yes
Free Plan	No	Yes
Sales Automation	Yes	Yes
Calling	No	Yes
		Explore Clodura Pricing

As listed in the table above, it is evident that Clodura.AI provides the best features of its competitors, while Lusha remains the next best choice. Let us focus on these competitors in great detail one by one.

Clodura.AI is a B2B AI-powered sales intelligence platform that provides an extensive database of 600M+ contacts. The contact information that this software provides is highly reliable and accurate. It also provides multiple lead-generation strategies for outreach and marketing campaigns. Sales automation and email cadence also help automate and execute sales strategies and funnel through analytics.

SalesIntel is a B2B human-verified contact database provider that offers users enhanced lead generation. It promises 95% data accuracy and updates its database every 90 days. It also contains additional tools, such as VisitorIntel, MonthlyIntel, and ROI Calculator, to help businesses with ancillary work.

ZoomInfo is a B2B contact database and lead generation software that allows users to enhance their sales funnel with effective sales processes and strategies. It has a contact database of 175M and 70M contacts. It also provides tools like Engage, Chorus, WebSights, and Workflows.

RocketReach is a database directory that provides accurate information at a highly affordable price. It also provides additional tools for users to utilize in their sales strategies and funnels.

Is Lusha Worth the Pricing?

✅ The Case For Lusha

Lusha is a well-known player in the B2B sales intelligence space, especially appreciated for:

• An intuitive interface
• Fast Chrome extension access
• Easy integrations with CRM and sales tools
• Solid database of verified emails and phone numbers
• Flexible plans for teams and SMBs

If you’re running a small, targeted outbound operation, and your reps only need a limited number of verified contacts each month — Lusha can be a useful tactical tool.

❌ But Here’s the Catch: The Credit System

Lusha’s entire platform is credit-based — and that’s where its value breaks down fast.

🔍 Credit Costs (From Lusha Itself):

• 1 credit = 1 email
• 5 credits = 1 mobile number
• 6 credits = full contact (email + phone)

That means your cost-per-lead skyrockets the moment you want mobile numbers — which are essential for modern outbound.

📉 Let’s Look at the Premium Plan

• $604.45/month = $7,253.40/year
• You get 120,000 credits/year shared across 5 seats
• That equals:
  • ✅ 120,000 emails
  • ❌ Only 20,000 full leads (email + phone)
  • That’s ~1,666 leads/month across 5 users (~333 per user/month)

🚨 That’s less than 16 full leads per working day per SDR.

And remember — credits also get burned for:

• Enriching contacts
• Bulk shows
• Exporting data
• Previewing records
• Bad or outdated contacts (yes, still charged)

🧮 Value Breakdown: Cost Per Full Lead

At 20,000 full leads/year:

• $7,253.40 / 20,000 = $0.36/lead — assuming perfect usage

But in real conditions (bad data, double-clicks, bulk reveals):

• Effective cost per lead easily reaches $0.60–$1.00+

And you still have to ration usage, monitor credits, and potentially buy more.

🚀 Why Clodura.AI Is the Only and Best Lusha Alternative

In a world where most “sales intelligence” platforms lock you into credit-based pricing, Clodura.AI stands alone as the only platform that removes limits and scales with your ambition.

Let’s break it down:

🔒 Lusha Locks You In.

🔓 Clodura.AI Sets You Free.

❌ Why Other Lusha “Alternatives” Still Fail

Most Lusha competitors follow the same playbook:

• Charge per contact or export
• Gate core features behind upgrade walls
• Penalize usage instead of rewarding scale

Clodura.AI is built differently:

• No credits
• No pay-per-view model
• No surprise upsells

Instead, you get real-time access to 600M+ verified contacts, AI tools, buyer intent, and CRM integrations — for a price that scales cleanly.

💥 Built for Teams That Refuse to Be Capped

Clodura.AI is for:

✅ SDRs who run 100+ emails a day
✅ GTM teams that need verified mobiles
✅ RevOps leaders tired of managing credit usage
✅ Founders who need pipeline without friction
✅ Agencies that manage data volume at scale

🧠 Final Word:

If you’re looking for a Lusha replacement that:

• Delivers more verified contacts
• Eliminates credit headaches
• Bakes in automation, intent, and CRM sync
• Costs less and gives more…

Then Clodura.AI is not just an alternative — it’s your upgrade.

Frequently Asked Questions on Lusha Pricing

1. What is better than Lusha?

Clodura.AI is a better alternative than Lusha as it provides a huge database directory of 600M B2B contacts along with 95% data accuracy. It also provides 120M direct dials to call the potential leads from your sales funnel. Besides this, it also has multiple upcoming features like calling and meeting integration, and task creation which Lusha fails to provide.

2. How reliable is Lusha?

Lusha poses a problem regarding reliability and security, as there are reports of data inaccuracy by its users. This makes it an unreliable companion for your organization. Clodura.AI, on the other hand, promises data reliability and security, minimizing any external security threats that can be hostile to users’ data and maintaining high-end security compliance.

3. What is Lusha’s customer support like?

According to multiple sources on the web, Lusha does not offer its clients a satisfactory customer support experience. This creates mistrust among users, causing them to leave the platform. Meanwhile, Clodura.AI ensures that users never face difficulties on the platform and can address any doubts promptly, thanks to its 24/7 customer support availability.

4. What is the best feature of Lusha?

Lusha provides an extensive B2B contact database that makes it one of the most popular databases in the marketing industry. However, it does not provide much accuracy when it comes to contact and company data. Clodura.AI not only has a huge database but also offers 95% data accuracy to make sure that it is reliable and precise.