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How to choose Sales Intelligence Platform to Close More Deals

Looking for a sales intelligence platform to help you close more deals? This guide will teach you everything you need to know about choosing the right platform for your business.

Published on: June 5, 2023 |

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As a sales professional, your ultimate goal is to close more deals and increase your revenue. But with so many sales intelligence platforms available in the market, selecting the right one can be a daunting task. You need a platform that can help you identify the right prospects, provide you with relevant insights and data, and streamline your sales process. This is where a sales intelligence platform comes in.

By leveraging the power of technology and data, you can gain a competitive edge and boost your closing rate. But how do you choose the right sales intelligence platform?

In this blog, we’ll provide you with the ultimate checklist to help you select a sales intelligence platform that meets your needs and helps you achieve your sales goals. From evaluating your requirements to assessing the platform’s features, we’ll cover everything you need to know to make an informed decision.

So, let’s get started!

Why You Need a Sales Intelligence Platform

Sales intelligence platforms are designed to help you identify the right prospects, provide you with relevant insights and data, and streamline your sales process. By leveraging the power of technology and data, you can gain a competitive edge and boost your closing rate. Here are some reasons why you might need a sales intelligence platform:

Identify the Right Prospects

Sales intelligence platforms can help you identify the right prospects by providing you with insights into their organization, job title, industry, and more. This information can help you personalize your outreach and improve your chances of success.

Access Relevant Insights and Data

Sales intelligence platforms can provide you with relevant insights and data about your prospects, such as their social media activity, recent news articles, and more. This information can help you tailor your messaging and improve your chances of success.

The amount of data generated by your sales team can be overwhelming. A sales intelligence platform can help you make sense of that data and provide valuable insights that can inform your sales strategy. With the right platform, you can analyze sales data in real-time, identify trends, and make data-driven decisions.

Streamline Your Sales Process

A sales intelligence platform can help streamline your sales process by automating time-consuming tasks such as data entry and lead qualification. With more time freed up, your sales team can focus on what they do best – closing deals.

Evaluating Your Current Sales Platform

The first step in choosing a sales intelligence platform is to take a closer look at your current sales platform.

What are its strengths and weaknesses?

What features are missing that could help you close more deals?

Knowing what you have and what you need will help you make an informed decision when selecting a platform.

One important factor to consider when evaluating your current sales platform is its user interface. Is it intuitive and easy to use, or are your sales reps struggling to navigate it? A clunky or confusing user interface can slow down your sales team and lead to missed opportunities.

Another important consideration is the level of customization available in your current sales platform. Can you easily tailor the platform to your specific business needs, or are you limited by a one-size-fits-all solution? Customization can be a key factor in maximizing the effectiveness of your sales efforts.

Evaluating Your Current Sales Platform

Additionally, it’s important to evaluate the level of automation available in your current sales platform. Are there automated workflows and processes in place to help your sales team work more efficiently, or are tasks still being done manually? Automation can save time and increase productivity, ultimately leading to more closed deals.

Finally, consider the level of data analysis and reporting available in your current sales platform. Are you able to easily track and analyze key metrics, such as lead conversion rates and sales pipeline velocity? Having access to this data can help you identify areas for improvement and make data-driven decisions to optimize your sales process.

By taking a closer look at your current sales platform and evaluating its strengths and weaknesses in these key areas, you’ll be better equipped to select a sales intelligence platform that meets your business needs and helps you close more deals.

Factors to Consider When Selecting a Sales Intelligence Platform

Before selecting a sales intelligence platform, it’s important to evaluate your requirements and consider the following factors:

Your Sales Process

Evaluate your sales process and identify the areas where you need the most help. Do you need help identifying the right prospects? Do you need help with lead scoring? Do you need help with lead enrichment? Understanding your sales process will help you identify the features that are most important to you.

In addition to streamlining your sales process, a sales intelligence platform can also automate certain tasks. For example, you can set up automated email campaigns or trigger alerts when a lead reaches a certain stage in the sales process. Automation can save your team valuable time and increase productivity

Your Budget

Before you start looking for a sales intelligence platform, it’s important to determine your budget. You don’t want to overspend on a platform that doesn’t meet your needs, nor do you want to underspend and miss out on key features. Look for platforms that offer the most value for your money.

Sales intelligence software can vary in price, so it’s important to consider your budget before making a decision. Keep in mind that the most expensive platform may not be the best fit for your needs.

Integrations

Consider the other tools you use in your sales process, such as your CRM and marketing automation platform. Look for a sales intelligence platform that integrates with these tools to streamline your workflow.

Your sales intelligence platform should be able to seamlessly integrate with your existing technology stack. This will ensure that your sales team can easily access the platform and use it to its full potential. Look for platforms that offer integrations with popular CRM systems, marketing automation tools, and other sales tools.

Data Sources

Consider the data sources that the sales intelligence platform uses. Are they reliable and up-to-date? Do they cover the industries and geographies that are most relevant to you?

Customer Support

Consider the level of customer support that the sales intelligence platform provides. Do they offer training and onboarding? Do they have a responsive support team that can help you with any issues that arise?

Ask for references

Before making a final decision, it’s important to ask for references from other companies who have used the platform. This will give you an idea of the platform’s strengths and weaknesses and help you make an informed decision.

Test the platform

Finally, it’s important to test the platform before making a final decision to ensure it meets your needs. Most sales intelligence tools offer a free trial period, so take advantage of this and test the platform with your sales team. This will give you a firsthand experience of how the platform works and whether it’s a good fit for your team.

Choosing the right sales intelligence platform can be a game-changer for your sales team. It can help you identify new leads, improve your sales process, and close more deals. Keep these tips in mind when selecting a platform and you’ll be well on your way to success.

Identifying the Benefits of a Sales Intelligence Platform

Before diving into the selection process, it’s important to understand the benefits of a sales intelligence platform. These platforms provide valuable insights into your sales data, streamline your sales process, automate time-consuming tasks, and ultimately, help your team close more deals.

One of the key benefits of a sales intelligence platform is that it provides valuable insights into your sales data. By analyzing your sales data, you can gain a better understanding of your customers and their buying behavior. This knowledge can help you tailor your sales approach to better meet the needs of your customers, resulting in increased sales and revenue.

Another benefit of a sales intelligence platform is that it streamlines your sales process. By automating tasks such as lead generation, lead scoring, and sales forecasting, your sales team can spend more time focusing on selling and less time on administrative tasks. This increased efficiency can lead to higher productivity and more closed deals.

Benefits of SQL and MQL

In addition to streamlining your sales process, a sales intelligence platform can also automate time-consuming tasks. For example, a sales intelligence platform can automatically send follow-up emails to prospects, freeing up your sales team to focus on more pressing matters. This automation not only saves time, but it also ensures that no leads fall through the cracks.

Finally, a sales intelligence platform can help your team close more deals. By providing valuable insights and automating tasks, your sales team can focus on what they do best – selling. This increased focus can lead to more closed deals and increased revenue for your business.

Features to Look for in a Sales Intelligence Platform

Once you’ve evaluated your requirements and considered the factors above, it’s important to look for the following features when selecting a sales intelligence platform:

Data Accuracy and Reliability

One of the most important features of a sales intelligence platform is the accuracy and reliability of the data it provides. Look for a platform that uses reputable data sources and has a process for verifying and updating the data.

Integration with Other Tools

Look for a sales intelligence platform that integrates with your other tools, such as your CRM and marketing automation platform. This will help you streamline your workflow and avoid duplicating effort.

User Interface and Ease of Use

Look for a sales intelligence platform that has a user-friendly interface and is easy to use. This will help you get up and running quickly and avoid spending time on training and onboarding.

Customer Support and Training

Look for a sales intelligence platform that provides training and onboarding to help you get the most out of the platform. Also, consider the level of customer support that the platform provides. Do they have a responsive support team that can help you with any issues that arise?

Pricing and ROI

Cost is always a consideration when selecting a sales intelligence platform. Be sure to understand the pricing structure and any additional costs that may be associated with the platform, such as implementation fees or user fees.

Consider the pricing of the sales intelligence platform and the ROI that you can expect. Look for a platform that provides a good balance between features and price, and that offers a clear ROI.

Features to Look for in a Sales Intelligence Platform

Strengthening Your Sales Team with a Sales Intelligence Platform

A sales intelligence platform can provide your team with the insights and tools they need to close more deals. Be sure to involve your sales team in the selection process to ensure buy-in and adoption of the new platform. Proper training and onboarding will also be key to ensuring success.

Top Sales Intelligence Platforms to Consider

Now that you know what to look for in a sales intelligence platform, here are some of the top platforms to consider:

Clodura.AI

Clodura is a leading AI-powered B2B sales intelligence platform that provides real-time access to actionable sales intelligence. Clodura uses artificial intelligence to collect and analyze data from a variety of sources, including public records, social media, and CRM systems.

ZoomInfo

ZoomInfo is a sales intelligence platform that provides comprehensive data on companies and prospects. It has a user-friendly interface and integrates with popular CRM and marketing automation platforms.

InsideView

InsideView is a sales intelligence platform that provides data and insights on companies and prospects. It has a user-friendly interface and integrates with popular CRM and marketing automation platforms.

Clearbit

Clearbit is a sales intelligence platform that provides data and insights on companies and prospects. It also offers a range of other features, such as lead enrichment and account-based marketing.

To wrapping up,

Choosing the right sales intelligence platform can be a daunting task, but by considering the factors above and evaluating the features of different platforms, you can make an informed decision. Once you’ve selected a platform, be sure to take advantage of the training and support that it provides to get the most out of it. With the right sales intelligence platform, you can identify the right prospects, access relevant insights and data, and streamline your sales process to close more deals and increase your revenue.

FAQs

Q. What is a sales intelligence platform?

A Sales intelligence platform is a software solution that helps sales teams find, qualify, and engage with new leads.

Q. Why do I need a sales intelligence platform?

A Sales intelligence platform can help you save time, close more deals, and improve your sales results.

Q.What features should I look for in a sales intelligence platform?

The features you should look for in a sales intelligence platform depend on your specific needs, but some common features include lead generation, lead qualification, and sales engagement.

Q. How do I choose the right sales intelligence platform for my business?

There are a number of factors to consider when choosing a sales intelligence platform, such as your budget, your sales goals, and your team’s needs.

Q. Where can I find more information about sales intelligence platforms?

There are a number of resources available online and in print that can help you learn more about sales intelligence platforms.

Divyaprasad Pande is Marketing Director of Clodura.AI He has more than 12 years of experience in marketing, having worked in various leadership roles for various companies. He is passionate about driving business growth and success through strategic marketing initiatives to increase brand awareness, generate leads, and support the sales team in achieving revenue goals. With a strong background in marketing and experience in the tech industry.

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