How to get more emails replies? This is a big question for every salesperson reaching out to potential buyers. Here is an interesting story about how the Clodura team leveraged technographic data for a few of our hyper-targeted email campaigns which yielded an average 25% replies. This is way higher than the usual campaigns. Technographic data can give us an in-depth insight into the technology landscape of any company. Leveraging such intelligence to customize your sales pitch can help capture the interests of our potential customers and increase the email reply rates. Here is Clodura Founder Kapil Khangaonkar explaining how to use technographics to boost your email campaign success rates.