Mid-Sized US Legal Firm Transforms Outbound Sales
with Clodura.AI’s Org Charts and Decision-Maker Insights

Increase in Outreach Effectiveness

2x

Faster Sales Cycles

35%

More Direct Conversations

50%

Higher Email Open Rates

40%

Introduction

Unlocking Smarter Sales in the Legal Industry

A mid-sized US-based legal firm, specializing in corporate law and compliance services, faced major roadblocks in reaching decision-makers within target organizations. Their sales team often struggled to identify key stakeholders, navigate complex corporate hierarchies, and personalize outreach—leading to longer sales cycles and lower conversion rates.

To enhance targeting and speed up deal closures, the firm implemented Clodura.AI’s Org Charts and Decision-Maker Insights, enabling them to connect with the right people at the right time.

The results?
  • 2x increase in outreach effectiveness
  • 35% faster sales cycles
  • 50% more direct conversations with decision-makers

Challenges

Difficulty in Identifying Decision-Makers

Before using Clodura.AI, the legal firm faced several challenges that slowed their sales efforts

Lack of Visibility into Corporate Structures

  • Sales reps struggled to find who makes legal service purchasing decisions, leading to wasted outreach on the wrong contacts.

Time-Consuming Prospect Research

  • Identifying the right decision-makers and mapping out their hierarchy took 10+ hours per week, delaying initial outreach.

Low Response Rates from Cold Outreach

  • Emails and calls often went to generic company inboxes or mid-level employees with no decision-making power.

Extended Sales Cycles Due to Poor Targeting

  • Without accurate decision-maker insights, sales cycles stretched beyond 4 months, slowing revenue growth.

To scale outbound sales effectively, the firm needed real-time insights on corporate structures and key stakeholders.

Solution

Precision Targeting with Clodura.AI’s Org Charts & Decision-Maker Insights

By implementing Clodura.AI’s detailed Org Charts and real-time Decision-Maker Insights, the firm optimized its outbound sales strategy and streamlined prospecting.

Mapping Key Stakeholders with Detailed Org Charts

  • Clodura.AI provided real-time org charts for target companies, allowing sales reps to identify decision-makers instantly.
  • This eliminated guesswork and helped the team connect with the right executives faster.

Engaging the Right Decision-Makers

  • Sales reps used filters to identify in-house counsels, compliance officers, and procurement heads, ensuring direct conversations with legal decision-makers.
  • 50% more direct conversations led to a significant boost in conversion rates.

Shortening Sales Cycles with Targeted Outreach

  • With accurate contact information and direct dials, sales reps avoided gatekeepers, reducing the average sales cycle by 35%.

Enhancing Personalization with Key Insights

  • Sales teams crafted hyper-personalized pitches based on decision-makers’ roles, improving email open rates by 40%.

Implementation

Clodura.AI in Action

01

Scenario 1

Identifying Legal Decision-Makers in Large Enterprises

  • Using Clodura.AI’s Org Charts, the team instantly pinpointed General Counsels, Compliance Officers, and Legal Procurement Heads.
  • Targeted outreach resulted in a 50% improvement in direct engagement.

02

Scenario 2

Reducing Time Spent on Research

  • Previously, reps spent 10+ hours per week researching decision-makers.
  • With Clodura.AI’s automated insights, they cut this time in half, enabling faster outreach.

03

Scenario 3

Personalizing Outreach for Higher Response Rates

  • Emails tailored with role-specific insights saw a 40% higher open rate and 25% more replies.

Results

Higher Efficiency, Faster Sales, and Better Conversations

After six months of using Clodura.AI’s Org Charts and Decision-Maker Insights, the legal firm achieved:

2x

Increase in Outreach Effectiveness:

More precise targeting led to fewer wasted emails and calls.

35%

Faster Sales Cycles:

Reps reached decision-makers without unnecessary delays.

50%

More Direct Conversations:

Sales teams bypassed gatekeepers and connected with high-level executives faster.

40%

Higher Email Open Rates:

Personalized outreach based on decision-maker insights improved engagement.

Clodura.AI has completely revolutionized our outbound sales approach. We can now pinpoint the right decision-makers instantly, craft highly targeted messages, and close deals 35% faster than before. This is a game-changer for legal sales teams

Director of Business Development, US Legal Firm

Conclusion

By leveraging Clodura.AI’s Org Charts and Decision-Maker Insights, this mid-sized US legal firm successfully optimized its sales outreach, reduced sales cycle length, and improved prospect engagement.

For legal sales professionals looking to improve outbound sales, having accurate decision-maker insights is no longer optional—it’s a necessity for faster deal closures.

That little voice telling you that you’re missing out on sales is right.

Sign up now and start closing more deals with qualified prospects than ever before.