Global Telecom Firm Enhances Outreach Effectiveness
with Clodura.AI’s Technographic Intelligence

More Qualified Leads

3x

Higher Email Response Rates

40%

Faster Deal Closures

25%

Less Time Spent on Manual Research

60%

Introduction

Transforming Sales with Technographic Intelligence

A leading global telecom company providing network solutions and communication services struggled with inefficient prospecting and generic outreach. Their sales teams often lacked insights into a prospect’s existing technology stack, leading to low response rates, missed opportunities, and extended sales cycles.

To improve targeting and outreach personalization, they adopted Clodura.AI’s Technographic Intelligence, allowing them to identify ideal prospects based on technology usage and market fit.

The impact?
  • 3x  increase in qualified leads
  • 40%  higher response rates
  • 25%  shorter sales cycles

Challenges

Ineffective Outreach and Poor Targeting

Before using Clodura.AI’s Technographic Intelligence, the telecom firm faced several roadblocks:

Lack of Insight into a Prospect’s Tech Stack:

  • Without knowing which telecom infrastructure, networking tools, or cloud solutions a company was using, sales reps struggled to tailor their pitches.

Low Engagement and Response Rates:

  • Generic outreach resulted in low email open rates and poor response rates, leading to inefficient prospecting efforts.

Missed High-Intent Opportunities:

  • Sales reps often reached out to prospects who weren’t actively investing in telecom solutions, leading to wasted efforts and longer sales cycles.

Manual Research Slowing Down Sales:

  • Finding technographic data manually took 8+ hours per week, delaying outreach and follow-ups.

To drive more effective engagement, the firm needed data-driven insights into a prospect’s telecom technology stack.

Solution

Smarter Sales Targeting with Clodura.AI’s Technographic Intelligence

By implementing Clodura.AI’s real-time Technographic Intelligence, the telecom firm transformed its prospecting strategy and improved outreach effectiveness.

Identifying High-Potential Accounts with Technographic Filters

Clodura.AI’s database provided detailed insights on a prospect’s telecom infrastructure, including:

    • Cloud communication providers (e.g., AWS, Google Cloud, Azure)
    • Network security and VoIP systems
    • Enterprise telecom software adoption 
    • This allowed sales teams to prioritize leads that matched their ideal customer profile, improving lead quality by 3x.

Personalizing Outreach for Higher Engagement

  • With technographic insights, sales reps crafted tailored pitches highlighting how their solutions complemented a prospect’s existing tech stack.
  • This increased response rates by 40%, as prospects found the messaging highly relevant.

Shortening Sales Cycles with Data-Driven Prospecting

  • By targeting companies actively investing in telecom solutions, sales cycles became 25% shorter, as reps engaged with ready-to-buy prospects.

Eliminating Manual Research and Boosting Productivity

  • Instead of spending 8+ hours per week on research, reps accessed instant technographic insights, saving 5+ hours weekly and accelerating outreach.

Implementation

Clodura.AI in Action

01

Scenario 1

Targeting Companies Using Competitor Solutions

  • The sales team filtered prospects using competitors’ telecom solutions, crafting comparison-based pitches.
  • This resulted in a 30% win rate in competitive deals.

02

Scenario 2

Engaging High-Intent Prospects with Relevant Offers

  • Reps focused on companies upgrading telecom infrastructure, leading to a 40% increase in email engagement.

03

Scenario 3

Automating Lead Qualification and Outreach

  • AI-powered technographic filters automatically ranked the best-fit leads, reducing research time by 60%.

Results

Higher Conversions, Faster Sales, and More Efficient Prospecting

Within six months, the telecom firm achieved:

3x

More Qualified Leads:

Focused targeting improved lead quality and sales efficiency.

40%

Higher Email Response Rates:

Personalized outreach based on technographic insights improved engagement.

25%

Faster Deal Closures:

Engaging high-intent buyers shortened sales cycles.

60%

Less Time Spent on Manual Research:

Sales reps focused on selling instead of prospect research.

Clodura.AI’s Technographic Intelligence has completely transformed our sales strategy. We now target the right prospects, personalize outreach with real data, and close deals faster than ever before. Our team has never been this efficient!

Head of Sales, Global Telecom Firm

Conclusion

By leveraging Clodura.AI’s Technographic Intelligence, this global telecom firm successfully optimized lead targeting, improved outreach effectiveness, and accelerated deal closures.

For telecom sales professionals, having real-time insights into a prospect’s technology stack is the key to winning more deals and maximizing sales efficiency.

That little voice telling you that you’re missing out on sales is right.

Sign up now and start closing more deals with qualified prospects than ever before.