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Cognism Pricing: Compare Features, Plans & Best Alternatives For Your Business

Cognism, a B2B lead generation tool, offers features like email verification and Diamond Data. This article breaks down its pricing and plans, helping you choose the right option for your business needs.

Published on: September 12, 2024 |

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Cognism Pricing

In the world of B2B sales, accurate data isn’t just useful — it’s a strategic advantage. With today’s outbound teams relying on real-time, compliant, and verified contacts to close deals faster, tools like Cognism have emerged as powerful players in the lead intelligence space. 

But here’s the catch: Cognism pricing is one of the most opaque in the industry.
No public pricing page. No standard plans. Only vague ranges and sales calls. 

So if you’re a sales leader, SDR manager, or RevOps lead wondering “how much does Cognism actually cost?”, you’re not alone. The platform’s pricing varies widely — from $1,500/year to over $25,000/year — and access to critical features like intent data, email outreach, and verified mobile numbers often depends on the tier you’re locked into. 

In this blog, we’ll break it all down for you: 

  • A clear comparison of Cognism plans (Platinum vs Diamond) 
  • What each plan offers in terms of features, access, and usage 
  • How the credit system and lookup restrictions impact ROI 
  • And — most importantly — how Clodura.AI outshines Cognism with a more scalable, transparent, and value-packed approach to B2B lead generation 

So before you commit your budget to another year of “custom pricing” surprises, let’s dig into what you’re really getting with Cognism — and what you might be missing. 

Cognism Pricing Plans 2025

Starting off, let’s quickly unravel the pricing structure and the included features of Cognism. The following table will provide a holistic view of the data quality and popular sales tools.

Key HighlightsPlatinumDiamond
PriceCustomCustom
Price Range$1,500 to $10,000 Annually$2,550 to $25,000 Annually
Users200-10001000+
Global DatabaseYesYes
Phone-Verified Mobile NumbersNAYes
Intent DataNAYes
CSV EnrichmentYesYes
CRM IntegrationsYesYes
List Building Web AppNAYes
Email OutreachNANA

🧮 Cognism Pricing: What You Actually Get (And What You Don’t) 

At first glance, Cognism’s Platinum and Diamond plans sound like premium solutions — offering access to a global B2B database, CRM integrations, and CSV enrichment. But here’s what they don’t advertise loudly: 

💰 Pricing starts at $1,500/year and can scale all the way up to $25,000/year, depending on features, users, and volume. 

But even at the highest tier, you’re still working with usage limits behind the scenes — every data point is metered through a credit-like system

📉 Here’s the Unspoken Lookup Math 

While Cognism doesn’t use public “credits,” customer reports confirm: 

  • 1 contact = 1 lookup 
  • Email + Phone = 2 lookups 
  • Exporting, enrichment, or reuse? May cost extra. 

Let’s break it down: 

Action Credit UsedLeads You Actually Get (Est.)
Email Only1 credit10,000 (Diamond) / 5,000 (Platinum) 
Email + Phone2 credits5,000 (Diamond) / 2,500 (Platinum) 
Monthly Full Leads2 credits~400/month (Diamond) / ~200 (Platinum)

That’s just 200 to 400 full leads per month — even if you’re paying over $15K/year. 

⚠️ But Here’s the Catch 

  • Bad data? Still charged. 
  • Want a full contact (email + phone)? Double the cost. 
  • Export limits may apply depending on plan. 
  • Intent data? Diamond tier only. 
  • Phone numbers? Only available in the higher pricing tier. 
  • No native email outreach tools — even at the highest plan. 
  • Credit/lookup burn for CRM syncs and enrichment. 

This isn’t freedom. It’s a lookup ceiling hidden behind a polished interface — one that restricts scale instead of fueling it. 

If you’re tired of stretching credits, tracking usage, and explaining lead limits to your SDRs every month, there’s a smarter alternative — Clodura.AI, where: 

  • ✅ Full leads (email + phone) come bundled 
  • ✅ No lookup math to track 
  • ✅ No export caps 
  • ✅ 600M+ B2B contacts + 120M direct dials 
  • ✅ Email verifier and org charts built-in 

Based on tabular comparison, let’s break down the capabilities of every tool in detail. This discussion will help you implement the best sales and marketing strategies that suit your business. 

🥈 Cognism Platinum Plan: What Do You Really Get? 

Cognism’s Platinum Plan is positioned as the entry-level tier for teams looking to tap into B2B contact data. With pricing that ranges from $1,500 to $10,000 per year, it looks like a solid way to start. But once you understand what’s excluded — and how usage works — the value becomes far more limited. 

💳 Cognism Platinum Plan Overview 

Custom pricing: $1,500–$10,000/year
Estimated Users: 200–1,000 

Includes: 

  • Global B2B database 
  • CSV enrichment 
  • CRM integrations 
  • Basic company data & email access 

But here’s where it starts to break down 👇 

📉 The Real Cost of a Lead: Lookup-Based System 

Cognism doesn’t publicly disclose its credit model, but most users report: 

  • 1 lookup = 1 email address 
  • No mobile numbers included 
  • No full lead (email + phone) option at this tier 

So based on estimated 5,000–10,000 lookups/year: 

Lead TypeLookup CostAnnual Leads Monthly Avg
Email Only1 lookup~5,000–10,000/year ~400–833/month 
Email + MobileNANANA
Mobile Only NANANA

📌 That’s only email access — no phones, no buyer intent, no outreach tools. Just raw addresses. 

❌ Key Limitations 

Even though you’re paying thousands per year, you’re still getting a tightly restricted feature set: 

  • ⚠️ No mobile numbers or verified dials 
  • ⚠️ No intent data or buyer behavior insights 
  • ⚠️ No native list builder or email tools 
  • ❌ Bad/duplicate data still burns usage 
  • ❌ Lookup usage is capped monthly — no rollover 
  • ❌ No way to combine phone + email in a single lookup 

You’re essentially working with email-only records, leaving SDRs unable to launch multichannel outreach or personalized prospecting. 

⛔ What You Don’t Get 

Despite the cost, the Platinum plan excludes many tools required for serious outbound: 

❌ No phone-verified mobile numbers
❌ No email + phone bundles
❌ No access to intent signals
❌ No list building web app
❌ No email outreach
❌ No advanced automation or segmentation
❌ No full contact profiles — just emails 

🤔 The Takeaway 

Cognism’s Platinum Plan is less of a launchpad and more of a sample license — giving you access to email addresses, but little else. 

  • No mobile numbers 
  • No outreach tools 
  • No intent signals 
  • And your contact access is still lookup-limited 

📌 For the same investment, Clodura.AI’s Free Forever Plan gives you more output, more depth, and zero usage math. Full leads (email + mobile) are standard, and exports are unlimited.  

💎 Cognism Diamond Plan: What You Actually Get for $2,550–$25,000/Year 

Cognism’s Diamond Plan is positioned as its top-tier solution — tailored for large-scale teams and enterprise-grade outreach. With features like intent data and phone-verified mobile numbers, it’s marketed as a complete B2B sales intelligence package. 

But here’s the catch: there’s still a lookup cap, and every data point comes with a cost. 

📦 Plan Overview: 

💰 $2,550–$25,000/year per organization (custom pricing)
👥 1,000+ users
📊 Lookups estimated between 10,000–20,000/year depending on contract 

Includes: 

  • Global B2B database 
  • Intent data 
  • Phone-verified mobile numbers 
  • CSV enrichment 
  • CRM integrations 
  • List-building web app 

Sounds like the full stack — but here’s how far those lookups actually take you 👇 

📉 Real Usage with Lookup-Based Logic 

Cognism doesn’t use public credits, but here’s how most users report it works: 

  • 1 lookup = 1 data point (email or phone) 
  • Email + Phone = 2 lookups 

So, if you want full contact records (email + mobile), you’re essentially cutting your lead volume in half. 

Lead TypeLookup CostAnnual Leads Monthly Avg
Email Only1 lookup10,000 leads/year833/month 
Email + Mobile1 lookup 10,000 numbers/year833/month 
Mobile Only 2 lookups ~5,000 full leads/year ~400/month 

🚨 That’s only ~400 usable leads per month if you want complete profiles — and that’s on their highest-tier plan

⚠️ Real-World Constraints 

Even at $25K/year, you’re still facing: 

🔄 Lookup caps — full leads burn through double
❌ No bundled records — phone and email charged separately
⏳ No rollover — unused lookups vanish
💸 Exports and enrichment may cost more
🔁 Duplicate/bad data still consumes usage 

You’re buying premium access, but not premium freedom. 

⛔ What’s Still Gated or Limited 

Despite being top-tier, Diamond still includes: 

⚠️ Lookup-based access — every contact counts
💡 No native email outreach platform
🔒 Limited by usage ceilings, not user needs
🧾 No unlimited exports or data bundles
💸 Still need to negotiate for extra capacity or add-ons 

This isn’t a growth model — it’s a controlled access point wrapped in a premium interface. 

🧠 Key Takeaway: 

Cognism’s Diamond Plan may offer all the “must-have” features for B2B prospecting — but it operates under the same pay-per-lookup ceiling as lower tiers. 

  • You’re capped at ~400 full leads/month 
  • Still tracking usage like prepaid credit 
  • Still paying extra for exports, add-ons, and reaccess 
  • Still throttled when your team tries to scale 

Cognism Pricing vs. Clodura Pricing

To help you choose the best sales intelligence tool in the market, providing the best intent data, we’ve compared Cognism with Clodura.AI. These comparison are compared in terms of data accuracy, pricing, and key features.

AspectsCognism Icon
Cognism
Clodura Icon
Clodura.AI
Price Starts atCustom$33/month
Users Included2001
Global Data AccessYesYes
Email Coverage25 Million600 Million
Organizational ChartsNA46 Million+
Email VerificationYesYes
Intent DataNoYes
Direct DialsYes120 Million
Data EnrichmentLimitedExtensive
Chrome ExtensionYesYes
Free PlanNoYes
Sales AutomationYesYes

💰 Is Cognism Worth the Price? 

If you’re evaluating Cognism pricing based on its feature claims alone, the platform certainly appears enterprise-grade: global B2B database, GDPR-compliant, phone-verified numbers, and intent data. But when you zoom in on what you’re actually getting for the money — the picture changes. 

Across both Platinum and Diamond plans: 

  • You’re charged by lookup volume — not unlimited access 
  • Phone numbers and intent data are reserved for higher-priced tiers 
  • There’s no bundled lead delivery — email and phone are counted separately 
  • Critical features like email outreach, list building, and automation are either excluded or require external tools 
  • Even at $25,000/year, you’re still capped at ~400–500 full leads/month 

So, is it worth it? 

If you’re a large organization focused on compliance-first prospecting in regulated markets (like the UK/EU), and budget isn’t a bottleneck — Cognism can serve you well.
But if you’re scaling a modern sales team that depends on high-volume, multichannel outreach, it’s an expensive and restrictive fit. 

🔄 Looking for a Better Cognism Alternative? Take a Look at Clodura.AI 

If Cognism’s pricing structure, lookup limits, and paywall-protected features are slowing down your outbound strategy, you’re not alone. Many sales teams outgrow the credit-based, capped-access model and start searching for a faster, more flexible solution

That’s where Clodura.AI delivers — not just as an alternative, but as an upgrade

✅ Why Clodura.AI Outperforms Cognism: 

  • 600M+ B2B contacts across global markets 
  • 120M+ direct mobile numbers — no upgrade needed 
  • Bundled leads (email + phone) in one record 
  • Unlimited exports — no lookup burn 
  • 46M+ organizational charts for multi-threaded outreach 
  • Built-in email verifier, intent data, and CRM integrations 
  • Transparent pricing, no demo wall, and zero quota stress 

Whether you’re a founder, RevOps lead, or SDR manager, Clodura.AI gives you everything you need to build pipeline, scale outreach, and close faster — without limits.

Apart from these highlights, Clodura.AI enriches the businesses with capabilities like:

  • An extensive global database of 600 Million+ B2B email base, 15,000+ verified install base data, 120 Million Direct Dials, and 46 Million+ Organizational Charts.
  • With advanced search options like SaaS platforms, product usage, funding, website keywords, tags, and job opening alerts, businesses can streamline their sales process.
  • Clodura.AI is different from your typical data provider, this sales tool will be your partner throughout the journey.

Stop Guessing, Start Growing

Explore Clodura.AI’s affordable plans and see how we can empower your B2B sales with verified contact information and powerful outreach tools.

Start Your Free Trial Now and Experience The Difference

Looking for a Better Cognism Alternative? Take a Look at Clodura.AI

If you’re looking for a powerful sales intelligence platform better than Cognism, then Clodura.AI is a considerable choice. This tool will take your business to the next level by providing accurate phone numbers and advanced data segmentation capabilities.

Let’s quickly unravel the key features of Clodura.AI and discover how this sales intelligence platform sets itself apart from Cognism.

Yearly Pricing

Clodura.AI’s Free Plan

Presently, no other tool offers a free plan with as many capabilities boasted by Clodura.AI. With this plan, you can explore most of the advanced features of Clodura.AI without any financial commitment.

By subscribing to the free forever plan of Clodura.AI, users get instant access to 

  • Basic CRM Integrations
  • Essential Data Enrichment Capabilities
  • 05 Company Org Charts 
  • 05 Company Reports
  • AI Writer Credits (1200 Words per/month)

This Free plan enables newcomers to experience the extent of this AI-driven sales intelligence platform. Overall, it is perfect for startups or small businesses looking to dip their toes into sales intelligence without the upfront cost.

PlanPrice (Annually)Key Features
Free Forever $0
  • Unlimited Email Credits100 Export Credits/mo27M Clodura Direct Dials Credits/mo5 Partners Direct Dials Credits/mo

Clodura.AI’s Paid Plans

Let’s have a detailed breakdown of all the three paid plans of Clodura.AI: Prospect, and Prospect Pro. This will help you choose the best plan for your business with the necessary parameters.

FeaturesProspectProspect Pro
Price (Yearly)$90/month$127/month
Email CreditsUnlimitedUnlimited
Export Credits12,00024,000
Direct Dials Credits UnlimitedUnlimited
Partners Direct Dials Credit300600
Email VerificationYesYes
Chrome ExtentionsYesYes
Active Cadence30Unlimited
AI Writer Credits10K words/monthUnlimited
Buying Intent NoYes

Why Clodura.AI Stands Out

With that being said, let’s have a detailed breakdown of every plan featured by Clodura.AI and discover which among them can help you optimize your lead generation process.

Prospect Plan of Clodura.AI

The Prospect plan of Clodura.AI lives up to its name by providing advanced features with both GDPR and CCPA data privacy regulations. From a dedicated Chrome extension to dedicated 24/7 customer support, this plan caters to small and mid-sized companies.

Best of all, the lead generation capabilities and data coverage provided in this plan are far better than the paid tiers of Cognism. Ideal customers who seek accurate contact information and business contacts can move ahead with Clodura.AI’s most popular plan.

Prospect Pro Plan of Clodura.AI

Last but not least, the Prospect Pro plan is packed with everything a sales intelligence platform can offer. With features like soft leads identification to all email service provider integration, this plan is tailored according to the needs of large enterprises.

The Enterprise plan offers full customization and priority support, ensuring that your business never has to compromise on quality. This flexibility and high level of service surpass what Cognism offers in its equivalent tier.

Unleash Your Sales Potential

Don’t let high costs hold you back. Switch to Clodura.AI today for advanced features, verified contact information, and budget-friendly pricing.

Sign Up for Your Free Clodura.AI Trial Today

Unveiling the Clear Choice for Sales Intelligence Success

With the rising challenges in lead generation, choosing an optimal sales intelligence platform can be tricky for a business. Sales teams must consider numerous factors, such as features and budget, before committing to a tool. Hence, it is very important to understand every nuance promoted by the tool.

From customized pricing to revenue teams, everything counts. In this regard, Cognism fails to provide a holistic view of its capabilities. First of all, it does not showcase the pricing beforehand with data coverage, and secondly, it offers valuable features with only high-tier plans.

Clodura.AI, on the other hand,

  • Promises the best quality data at an affordable price.
  • The flat platform access fee helps businesses to make an optimal decision considering the key features.
  • Advanced sales tools like CSV support, data enrichment, and team dashboard stands out in terms of value, flexibility, and customer support.

All these features are further backed by more than 95% data accuracy. Overall, Clodura.AI offers scalable and powerful contextual data that can enhance your sales and marketing efforts, making it a superior choice compared to Cognism.

Frequently Asked Questions on Cognism Pricing

Q1: Are there budget-friendly alternatives to Cognism?

Yes, as discussed above, Clodura.AI is an affordable alternative to Cognism with much more advanced features and a clear pricing model. Apart from providing access to basic data enrichment tools, this tool enriches businesses with industry-level features like verified contact information, cell phone numbers, and bulk credits, making it ideal for B2B sales and potential customers.

Q2: Does Cognism offer a free trial?

No, Cognism does not offer a free trial. At the time of research, this tool boasts only two paid plans, namely Platinum and Diamond. Moreover, the price at which these plans start is unclear. Users must contact the respective sales team and ask for a quote according to their requirements. The price will increase if users include add-on features like LinkedIn Sales Navigator integration.

Q3: Why choose Clodura.AI over Cognism?

Every business desires an all-in-one tool that can take care of their needs without any hassle. Clodura.AI does exactly that in comparison to Cognism. This tool provides accurate data and helps to find potential customers with the help of popular sales tools like suppression lists and cadence analytics. Moreover, we’ve emphasized previously that it is the most affordable option with many features. Hence, it’s safe to assume that Clodura.AI beats Cognism in every stage.

Q4: Is Cognism affordable for small businesses?

Considering the plans and features, it’s pretty clear that small businesses may struggle a little with Cognism. Alternatives like Clodura.AI provide similar or better features at a lower price, making them more suitable for smaller budgets. While choosing a tool, it’s important to be aware of its key features and how they can help you find ideal customers. Upon weighing your needs carefully, making a decision will be very easy.

Q5: How accurate is Cognism?

Cognism is one of the most popular tools in the market. This sales intelligence software is popular among users for providing verified contact information, including cell phone numbers and verified business emails. However, when it comes to data accuracy, Cognism sets its mark as an average software. Simply put, it can get your business going but is also prone to inaccuracies. As a result, it’s wise to opt for tools like Clodura.AI, which boasts 95% average data accuracy and helps you land ideal customers at all times.

Q6: How much does Cognism actually cost?

Cognism doesn’t publish pricing publicly. Based on verified user disclosures, plans start at $1,500/year and go up to $25,000/year, depending on user count, features, and lookup volume. The Platinum Plan typically ranges from $1,500–$10,000/year, while the Diamond Plan is priced between $2,550–$25,000/year.

Q7: Does Cognism include phone numbers in all plans?

No. Phone-verified mobile numbers are only available in the Diamond Plan. If you’re on the Platinum Plan, you’ll only have access to email data — not phone numbers or full contact profiles.

Q8: What is Cognism’s lookup/credit system?

Cognism works on a lookup-based model, though it doesn’t label it as “credits.” Typically:
– 1 lookup = 1 contact (email or phone)
– Email + phone = 2 lookups
Lookups are capped monthly and annually, and unused lookups do not roll over.

Q9: Is Cognism worth the price for small or mid-sized teams?

If your team needs limited outreach and operates in highly regulated regions like the UK or EU, Cognism may be valuable due to its compliance-first focus. However, for fast-scaling sales teams, the lookup caps and lack of bundled contacts make it harder to justify the cost.

Q10: What’s a better alternative to Cognism for scalable outbound?

Clodura.AI is a powerful Cognism alternative, offering:

– 600M+ B2B contacts
– 120M direct dials
– Bundled email + phone in every record
– No lookup or export limits

Built-in email verification, CRM integrations, and sales automation

It delivers more data, better flexibility, and transparent pricing, making it ideal for teams who want to scale without usage ceilings.

Kapil Khangaonkar is Founder of Clodura.AI and Head of Sales. He has more than 17 years of experience in sales and marketing, having worked in various leadership roles for software companies. Kapil has developed an AI-powered sales data and engagement platform that does the major heavy-lifting to ensure sales professionals never miss any potential opportunities and generate more meetings. Kapil has helped countless businesses transform their sales strategies and achieve unprecedented success.

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