Vanity Projects

Vanity Projects is a luxury concept that merges a high-end nail art atelier with video art programming. Our vision is to re-shape the way patrons perceive and expense video art by placing it in an engaging environment. Founded by independent curator, Rita de Alencar Pinto in 2009, Vanity Projects first began as a pop-up, organizing itself in the homes and studios of visual artists, friends, and art aficionados. Vanity Projects quickly received offers to present at art fairs, fashion events, museums, and cultural institutions. In January 2013, MoMA PS1 invited Vanity Projects to do a three-month pop-up within the Confettisystems installation, held in the museums duplex. It was at this time that Pinto developed the concept of the artist-in-residence program. Offering nail artists the chance to exhibit their talents in a new environment, the program coincided with the salons brick and mortar debut in Manhattans Lower East Side in July 2013. Since then Vanity Projects has hosted over ...