Tsusho Jamjoom Trading Company

In 1972, Toyota Tsusho began exporting HINO trucks to Saudi Arabia, partnering with the Jamjoom Vehicles & Equipment JVE as a local HINO distributor. The newly established company combines the Jamjoom s well-known customer trusted brand with Toyota Tsushos after-sales service know-how developed through its global automobile business. After all these years, JVE has witnessed great challenges and expansion that decided new aspirations and great ambition, especially as KSA is going through a major transformation by pursuing Vision 2030 as its economic and social reform strategy to reduce dependence on oil production and diversify the industry. Amid this reform, local truck demand continues to expand. Saudi Arabia accounts for 50% of the commercial vehicle market in the Middle East. Going forward, sustained expansion of the demand for trucks is expected due to the role they play in the logistics infrastructure supporting new industry born from industrial diversification and the increa...