The Sinnis Group

Founded in 2005, Sinnis is headquartered in Brighton and Hove, in the United Kingdom. We started off designing award-winning motorcycles and distributing them to a dealer network of over 130 retailers across the UK and Europe. Then, we opened up our first chain of motorcycle dealerships - On The Wheel. As our retail presence expanded, we saw the need for a bread-and-butter motorcycle store that didnt charge a high premium for OEM and aftermarket parts. We started one of the UKs largest motorcycle parts eCommerce businesses, Motorcycle Parts Warehouse, in 2009. Shortly after, we ventured into wholesale parts design and manufacture, developing aftermarket exhaust brand, Toro Exhausts and Rez parts, a line of premium brake systems. In 2019, we entered into UK distribution partnerships with global manufacturer and lifestyle brand NIU Technologies, a leader in urban electric transport and Hyosung, a long-standing trailblazer in the production of highway cruisers. After seeing repeated...