The Silk Initiative

The Silk Initiative has grown to become one of the worlds few Asia-based brand consultancies sitting at the intersection of insight, strategy, innovation, and design. From our base in Shanghai, weve helped clients around the globe make smarter brand and product decisions. In March 2023, TSI became part of the Hotspex Group. Hotspex research platforms and digital advertising technologies power insights and media for 15 of the top 20 global advertisers in over 30 countries. Our partnership will help insights managers, brand operators, and marketers gain an even deeper understanding of consumers across Asia-Pacific. The use of the Hotspex Human...

China market entry,food and beverage,brand design,product innovation,visual asset creation,new product development,brand positioning and renovation,consumer and category insight,customer understanding,ethnographic and semiotic research,digital research,speeding up r&d through rapid ideation,market research,design,asia-pacific,ai,and machine learning

The silk initiative operates in the Business consulting and services industry.

The silk initiative's revenue is 11m - 100m

The silk initiative has 11 - 50 employees.