The Friday Club London

Youre all busy people so lets start with the short answer. The Friday Club London was set up to help boost the success rates of Londons start-ups by getting them better access to top marketing professionals. The Friday Sessions, a fun & intense mentoring event, is our first format for doing this. There will be others. Still interested? Then read on. But lets back up a bit. Whats written so far might lead you to believe that start-ups get all the great advice and offer little back. Thats not how we see it. And the bringing together of these groups wouldnt work if we did. The marketing industry has seen overwhelming change in recent years due to the impact of technology and only those marketers who open themselves to change with it will benefit. In this context, working with those driving the adoption of the emerging technologies and new business models, i.e. the start-ups, feels like a smart move. The challenge however is time. Were all short of it. And trying to find the ri...