The Essential Agency

The Essential Agency helps B2B technology companies create Kick-Ass Marketing programmes that drive results. Content & PR: We can help you create content that impacts the bottom line by identifying and aligning content to the key issues that are keeping your target audience awake at night. No fluff. Just highly engaging Kick-Ass PR & Content that is written by expert writers, not AI, and is optimised for SEO so it gets found in search. If youre struggling to come up with content ideas or your content is failing to perform, we can help. Channel Incentives: If youre a busy Channel VP or a Channel Marketer and youre looking to improve engagement, enablement or sales via your channel then we can help with our end-to-end Kick-Ass Channel Incentive service. We have a powerful incentive platform with options for gamification to help drive healthy competition. It also enables participants to track their progress and select prizes themselves, freeing you up to work on other things. Priz...