Seedooh

Seedooh is a fully automated, data-led Independent Verification Platform (IVP) for public space, campaign playout reporting - the first of its kind. Proven at market scale in Australia, Seedooh has been streamlining the campaign verification and reporting process for buyers and sellers of D/OOH, Cinema and Stadia advertising since 2017. The efficiencies of complete and standardised reporting are significant for all supply chain participants. Data integrity and confidence is ensured via the Seedooh Confidence Framework, a robust assurance methodology which requires the implementation of best practice controls to validate playout metrics and data completeness. Our alignment with PwC provides further market confidence in the platforms ability to independently process and verify playout data in accordance with globally accepted assurance standards (SOC compliance in progress). Seedooh is committed to helping Australia develop a new industry standard in campaign playout reporting...