Pure Food & Beverage Company Ltd

Pure Food & Beverage Company Ltd is overjoyed by the initial success of its new launch Infusion Drinks, a range of 100% natural vodka based drinks that is made from only 4 ingredients (Vodka, water, 25% fruit juice & natural flavours). The products do not contain any artificial colours, stabilisers, preservative or added sugar. The company formed in 2008 after spotting a gap for a premium natural alcohol drink. Health awareness and premiumisation had been driving the non alcohol sectors for a while. No such products existed within the alcohol sector until Infusion came along. All our competitors pre-mixed vodka drinks contained all sorts of additives and preservatives and in some cases salt. In December 08 and after over 12 months of development work, the range was launched into selected premium bars, restaurants and clubs within Manchester and Greater Manchester. The company is now focusing on increasing the distribution and awareness of the brand within Manchester, th...