PRS IN VIVO

Our Beliefs Are grounded in shopping behavior and the core principles of behavioral economics At PRS IN VIVO, we believe primarily in what people do, rather than what they say. We know that real life purchase decisions are overwhelmingly behavioral (thinking fast), rather than rational (thinking slow) and that they are greatly influenced by context. These core principles are reflected in all of our research methodologies, which emphasize shoppers behavior and purchase selections and focus on confirming that brands are seen, understood, and shop-able at shelf. They also guide our investments in unique offerings to understand, document and predict shopper...

Packaging research;shopper marketing research;prs retail lab;eye-tracking;virtual shopping;emotional measurement via facial coding;quantitative research;qualitative research

Prs in vivo's revenue is 11m - 100m

Prs in vivo has 201 - 500 employees.