Newtail

Founded in 2020, Newtail is a startup that enables retailers to leverage their advertising channels for profitability. Conceived by entrepreneurs who played key roles in building Americanas Advertising and strengthening Rappi in Brazil, the companys Retail Media platform allows retailers to directly sell their advertising assets to the industry, enabling campaigns to be targeted and measured end-to-end. We empower industries to use the retailers proprietary advertising assets and audiences to communicate more efficiently, leveraging the ROAS (Return on Advertising Spend) of their actions. Create campaigns with segmented audiences based on your consumers buying behavior. We prepare retailers to maximize the capture of brand investments by selling sales data and consumer behavior to the industry. Monetize your most valuable data: sales and consumption habits and gain additional funding from the industry. Moreover, we support retailers in digitizing their sales process through a new...