Mobile Marketing Association

The MMAs mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile-connected world. The interaction between consumers and brands has been forever changed by the revolution that is, mobile it is closer, personal, powerful and pervasive. Add into the mix the first truly mobile generation and you have a once-in-an-era transformation in the relationship between marketers and their customers. This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies. At the MMA, we believe the best way to thrive and the only way to survive is to capture this zeitgeist NOW by aggressively adopting proven, peer-driven and scientific best practices, without compromise. In all that we do, we are committed to bringing the right people together to challenge the status quo and provide a path forward. We invest millions of dollars in rigorous research t...