Long & McQuade Musical Instruments

Jack Long was a professional trumpet player who, in 1956, thought that maybe he could sell instruments to some of his friends in the musical community. He set up a small store on Carleton Street in Toronto on the second floor of an old house and became a dealer for King Band Instruments. The floor was divided up into music studios so Jack was also able to teach trumpet lessons on the side. About 6 months later, Jack rented out a room to a local drummer named Jack McQuade which he used for drum lessons. In 1957, the Jacks decided to open up a small retail store on Yonge Street and named it Long & McQuade Musical Instruments. Many existing customer service policies sprang from these early days. The rental program began when the partners decided to start charging their friends for all the instruments they were borrowing. The financing program began when a customer asked if he could purchase a drum set but not pay for it all at once. Jack & Jack continued as partners until 1965 when ...