Jays Power Center

In 2012, Jay Mittelstaedt pitched his business plan for Jays Power Center to the owners of Mittelstaedt Sports & Marine (who happen to be his folks). Jay had worked for his parents in the powersports and marine business for many years, and he visualized an offshoot of their company that would focus on motorcycles and dirt bikes, as well as other powersports vehicles like ATVs, UTVs, and snowmobiles. Little did he know that within a very short time, he would be outgrowing the modest store-front where he first set up Jays Power Center. Jays passion for and knowledge of the powersports industry led to increased business, loyal customers, and the need for a new larger showroom space and an expanded service area. In 2016, Jays Power Center held its Grand Opening in its current location on East Main Street in Reedsburg, Wisconsin. A lot has changed for Jay and his team since that first little shop, but one thing hasnt: our mission to provide the best buying experience for our customers....