Iron Town Harley-Davidson

Iron Town HD started out in 1959 as J&S Cycles in West Allis, Wisconsin. Originally owned by John and Sharon Sekulich, it earned a reputation for service excellence. The business grew, and by 1965 had moved to New Berlin. In 1978, which was the Motor Companys 75th Anniversary year, Hal Topel acquired the dealership and changed its name to Hals HD. In June of 2016, the dealership entered a third chapter in its legacy. The mantle has been passed to Sara & Eric Pomeroy, local enthusiasts with a passion for preserving the heritage of the past and building upon it through continued investment in people. What made our dealership successful in the early years, and lives on today, is our strong desire to satisfy customer wishes. Rooted in the service first philosophy begun by J&S Cycles, Iron Town HD remains an active place where customers dont just become friends, but are part of the family. This philosophy can be seen in our knowledgeable staff, who are dedicated to our brand and the p...