Insight Culture

Established in 1999, Insight Culture is a qualitative research consultancy dedicated to unlocking the human stories and cultural practices that shape markets worldwide. Founded by Jeanne Carre, sociologist and cultural anthropologist, and Eva Caspary, MBA, the agencys roots run deep in understanding both human behaviour and market dynamics. Based in the heart of Frankfurt, our global operations are steered from a central hub strategically positioned for connectivity and cultural understanding. From here, we embark on our journeys of discovery, unravelling the unique tapestries of consumer landscapes. At Insight Culture, we specialize in ethnographic research. Our methodologies go beyond the surface, offering a holistic understanding that propels businesses toward informed decision-making. Our strength lies in our diverse and talented team, bringing together experts from various academic disciplines and corners of the globe. This multicultural perspective allows us to interpret rese...