Hermione de Paula

Born in Devon Hermione de Paula grew up amongst family of artists, which is where her love for illustration and crafts grew. Armed with a first class degree from Central St. Martins, and training at Christian Dior Couture, Alexander McQueen, and John Galliano, Hermione de Paula and launched her luxury ready to wear label in 2010. Unusual floral prints with a twist are the signature of the Hermione de Paula label - and form part of the pervasive theme that things are not always what they seem. Drawing inspiration from traditional English florals, dual aspects within the hand illustrated and painted elements form these unconventional prints. Here a flower is not just a flower, allowing the wearer to gradually discover intricate details within the prints over time. Described as the go to label for the not quite what it seems Hermione creates a modern definition of femininity contrasting delicacy and softness with a strong dynamic edge. Hermiones girl has a penchant for quirk...