Fire Dept

Wisdom & Mischief Fire Dept is a creative company specialising in big ideas brought boldly to life through brand strategy, design and advertising. We create, direct, design, build, and rebuild brands for people who actually want to achieve something. Bold brands, built for good. 90% of advertising goes unnoticed. Most brands could vanish off the face of the earth tomorrow and the consumer wouldnt bat an eyelid. Big ideas have been replaced by big data-driven drivel. The tools have taken over, giving us ads nobody notices and bland brands that blend into each other across a blandscape of mediocrity. Fast forward. Skip ad. Theres no data-driven short-cut to success. People have lives. Mortgages. Friends. Kids. Debt. Dogs to walk, milk to fetch, and a million box sets to get through. Theyre not sat around giddily waiting for any old piece of content to be fired into their tired eyes. It doesnt matter how innovative your product, attentive your service, amazing your offer, or attrac...