EFG Retail Services

ERB Retail Services is one of the leaders of the Romanian credit cards market, with a market share of over 15% and 400,000 credit cards issued, while also holding a top position in the point-of-sale financing segment. In 2004, ERB Retail Services launched, through the EuroLine credit card, the first in-store financing solution in Romania in a moment when credit card business was at its very beginning in the country. Today, EuroLine is probably the most sold credit card, with more than 1 million Romanians who have used it over time. The reason for this success is ERB Retail Services three-fold strategy focused on the relationship with the customer, the relationship with the merchant partners and the continuous enhancement of the product. The company managed to build an extensive, countrywide presence through long-term partnerships with more than 300 local merchants and the most important retailers in the market. At the same time, it offers online loans for purchases of goods and se...