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The Direct Marketing Association of South Africa (DMASA) has made tremendous progress in mobilising the industry after the dissolution of the MFSA. Initially falling under the MFSA structure, the DMASA established itself as an independent body in November 2005 representing not only interactive and direct marketers, but with a focus on the consumer too. With the MFSA no longer in existence, it was evident that interactive and direct marketers required a body to both regulate and protect the industry. By re-establishing the Direct Marketing Association of South Africa, we aimed to protect both the industry and consumers from unethical or...
Direct marketing association of sa operates in the Advertising services industry.
Direct marketing association of sa's revenue is 11m - 100m
Direct marketing association of sa has 11 - 50 employees.
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