Craft Media London

What is Craft? Craft is a communication consultancy, deliberately designed to be able to adapt to the ever-changing needs of clients and the wider industry; in a way which large network agencies cannot. Increasingly we hear from clients that one of the major issues they face is that they never see a strategist anymore on their business. Its usually the case that there was a really smart person in the pitch but theyve disappeared. In turn, strategists themselves are finding that they are reaching burnout, through only ever working on pitches and never seeing their thinking coming to light on real client work. Creative agencies are lost without them gone is their sparring partner, the person who could make their work come together and a creative thought better through brilliant delivery. What we believe: The solution is a great communication plan that can bring everything together. Making sure the right brief is written, that media and creative are aligned around a real under...