Arc South Africa

Globally, Arc is the lead shopper agency within the Publicis Groupe, with 70 people in our South African office. Born in 2004, Arc South Africa was created to seamlessly integrate retail, digital and CRM communications. Our roots stem from 23 years of Data-driven and CRM marketing as well as 12 years of Social Media and digital experience. Shopping as we know it has changed. We are now shopping 24/7. The moments are infinite, access is everywhere and the power has forever shifted. People have never had more control or been more empowered to make purchasing decisions. For brands to prosper, we must constantly adapt to consumers needs by delivering meaningful and relevant value in innovative ways across the total shopping experience. Through our data-centric approach, Arc creates Irresistible Commerce. This means mining insights captured from data at every touchpoint, analyzing behaviours and effectively changing them in order to drive sales. We use the following process to achie...