AMC Global

The team at AMC Global are experts in product launch for our clients. We work closely with clients using innovative tools to uncover insights that feed into successful strategies for products long-term success. Our founding research approach is PFUTM (Purchaser Follow-Up). Through PFU, clients work with us to talk to REAL PURCHASERS of new or restaged products immediately following launch. This proprietary tool fills a critical learning gap our clients had in the face of ever-increasing competition in the marketplace. AMC Global operates under the goal of constant innovation of all of our toolsto best serve our clients and mine the right data for product success. Our teams creative approach to problem-solving has enabled us to develop and earn patents on a number of innovative research solutions. Some of our other proprietary approaches include the LaunchPulseTM suite, where clients can gain view of the launch from all anglesincluding the purchaser and shopper perspectivesto lea...