Allied Architects

No.1 Social media marketing company in Japan, listed Tokyo Stock Exchange in 2013 Allied is a Facebook Marketing Partner, with its ReFUEL4 platform specialising in crowdsourcing creatives for Facebook ads. Using a pay-for-performance model, brands are able to brief the worldwide cohort of 10,000 designers, who are remunerated when the ads they design meet or exceed established click-through-rates (CTR) on Facebook. Instead of paying designers per ad, or per acceptance, designers are paid when ads exceed established click-through-rates. Clients can measure the efficiency and optimisation rate as well as deciding the number of designers ads that are accepted. With a solid base of designers, brands can expect rapid responses to briefs, with ad designs submitted in a matter of hours. Brand managers are able to choose ads from their ReFUEL4 dashboards and immediately utilise them via Facebooks ad serve tool, PowerEditor