ADG group

Back in December 2014, ADG group acquired more than 30 old Soviet cinemas from the city of Moscow. The deal envisaged reconstructing the old buildings into recreational centers but preserving their original function of screening films. Based on its strong understanding of trends in retail and public spaces, the company developed an original format called the neighbourhood center, a hybrid space with a modern multiplex cinema, public lounge areas intended for lectures and master classes for all ages, a food hall with numerous gastronomic concepts, spacious kids entertainment areas and proximity shopping. The size and tenant mix of each center is tailored to people living in walking distance of the center and was decided based on an opinion survey of people living nearby. Being a major social and commercial project the Mesto Vstrechi (Meeting Place) network of neighborhood centers was launched in Moscow with total investment of USD 1 bln. It is considered to be a new type of commer...