A fish named Fred

A fashion and lifestyle brand, aiming to give the world more colour and make it less boring. A fish named Fred offers a wide range of lifestyle items such as: Shirts, Pullovers, Waistcoats, Chinos, Blazers, Caps, Bags, Wallets, Underwear, Socks, Shoes, Wine, Beer and a lot more. With colourful and original designs, AFNF works hard to keep every collection fresh, sharp and impossible to miss out on. Most fashion stores offer a select range of uniform looking brands. AFNF dares to jump out of the bowl to break the averageness amongst all. Since 2011, Fred has evolved into a globally recognised brand with customers in over 26 countries, available in more than 300 stores. Are you ready to become a Fred and break free from the grey mass? Follow us to get the insider scoop on our new collections, projects, activities, collaborations and the latest fashion news