Creating a B2B Marketing Database for Sales Growth, From Scratch

Here we have mentioned a complete guide on Creating a B2B Marketing Database for Sales Growth, From Scratch – Clodura

Published on: May 2, 2022 |


An essential aspect of a successful business is acquiring new contacts. A complete, updated B2B marketing database on the target industry plays a crucial role in the sales and marketing team’s productivity, growth, and success. And improving it with frequent updates makes your sales team more productive and boosts sales conversions. Companies report25% higher conversions by using a clean, updated database. With B2B marketing databases, you can easily reach prospects and gain new customers. Your business can be more competitive with the right contacts in your target industry.

Understanding B2B Database

B2B database is a list of information on businesses that might be interested in your product and services. The list contains essential details about the companies, their contact numbers, email

addresses, geographic information, performance details of the company, and many other things that help you reach out to your prospective customers.

B2B Database – Why you need it

A B2B contact list is significant in the business world. B2B (Business to Business) companies do not sell goods directly to individuals. Instead, they offer customised solutions and services to other companies, who then, in turn, sell their products or services to consumers. It is the gateway to implementing your sales processes.

Integrating database with CRM

Setting up a B2B database requires time and even help from an additional source. Creating a pipeline of leads can be a time-consuming and expensive process. So how can a B2B company acquire and engage prospects? Having an intelligent CRM integrated with your data is a good way of going about it. A sales database — while highly useful — isn’t enough to generate new opportunities to boost your business. B2B marketers also need to create marketing databases with an integrated CRM system, such as The system provides an improved user experience while supporting as many marketing channels as possible. Clodura helps companies promote the lead generation, offer a smooth customer experience, and find potential buyers. It’s powered by artificial intelligence (AI) to help marketing teams engage, interact, and have conversations with their target customers for a cost-effective campaign.

Creating an effective B2B Database

Maintaining an organised database of reliable contact information is crucial in the current dynamic scenario. Each business segment looks for highly curated and accurate data to reduce lead costs and improve campaign ROI.

Steps to creating an effective database are:

1. Identify your customer base

Finding out who your customers are is the first step to creating a contact list. By defining the ideal customer profile, you can make a versatile B2B contact list that will improve your chances of success when you sell your product or service.

2.Deciding the best sources of lead generation

Marketing teams strategically target consumers via various lead sources, including social media, advertisements, and word of mouth. To create your lead list, you can rely upon your marketing database or CRM.

Another viable option is to buy your leads from a credible source. software identifies strong prospects and produces leads via web-based apps. The program locates businesses’ emails and phone numbers and the people who work for those firms. It prepares a ready-to-use contact list for you.

3.Segment your leads

Segmenting your prospects allows you to offer the right product to the right customer at the right time. Personalised marketing campaigns, tailored web content, and relevant sales pitches can help you increase conversion rates and sales.

4.Organise your data

Compile your lead lists from all your data sources to obtain a searchable database that enables you to find the necessary information any number of times. Create the database seamlessly with Clodura’s integrated sales data platform for high-precision prospecting, intelligence, and outreach. It provides the most effective alternative to traditional methods of data handling.

Benefits of an integrated B2B Database

Your business can better target your customers with enhanced data and contact information segments. You can create more compelling content for your marketing with the database. Personalising content is reported as a reason for increasing revenue by93%of B2B marketers. Targeted data enables you to improve the lead quality continually. It helps create better business-to-business relationships that result in more sales, leads, and opportunities.

Data-driven marketing allows companies to engage in a one-to-one dialogue with their customers. High precision B2B data helps you implement personalised marketing strategies that reach out to consumers more individually. B2B Database is a path to better sales and higher revenues – you can read more on the approach, strategy and implementation for marketing and sales in our articleB2B Contact Data: How data accuracy impacts sales revenue targets.

Last thoughts

Stay ahead in the game with, your personal intelligent sales assistant. If you are looking for CRM Software, Marketing Automation Platform (MAP), ERP, Analytics, Advertising Network and a lot more, Clodura.AI is your go-to platform. It tracks install base data of over 15,000 technologies in various categories like these. It’s a must-have tool for multiple customers in the same niche segment to help you make the right decision based on historical facts, trends, and data analysis.

Clodura ensures that the data is clean and brings in the best B2B database of companies & contacts. It is verified to deliver95%accuracy so that sales teams hit their target with the right strategy to success.

Divyaprasad Pande is Marketing Director of Clodura.AI He has more than 12 years of experience in marketing, having worked in various leadership roles for various companies. He is passionate about driving business growth and success through strategic marketing initiatives to increase brand awareness, generate leads, and support the sales team in achieving revenue goals. With a strong background in marketing and experience in the tech industry.

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