What Is Email Automation and Why Your Business Needs It?

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Jan 19 2019


According to Email Statistics Report- Radicati Group, there are over 4.5 billion email accounts in the world, and on average more than 180 billion emails are sent every day.  Considering the numbers, wouldn’t you agree that the platform has tremendous potential? If you could market your business through emails the right way, there is no doubt that you will see a rapid increase in your sales conversions. However, dealing with thousands, if not millions of email accounts is no mean feat. So, what must you do? The answer is- email automation.

What is Email Automation?

Email automation has become one of the integral components of most online marketing campaigns today. Not only it makes your job easier, but it also helps in nurturing customer relationships. Here are some of the reasons why you should start using an email automation tool as soon as possible:

Targeted Communication

One of the things that every marketing team has to struggle with is targeted communication. There is a myriad of moving parts in every lead generation system. You may have a record of thousands of leads, but if you don’t know how to target your campaign, it will fall flat. Email automation can be instrumental in sending targeted messages and segmenting your leads. By grouping your leads, you can improve the click-through rate by a whopping 50%.

Easy and Accurate Monitoring

Do you have an email marketing campaign in place? How well is it doing? If your answer is “Pretty good”, or “Great”, then maybe you should reconsider your strategy. Successful businesses run on concrete numbers and accurate data. Even if you feel quite confident about your marketing campaign, and the results are satisfactory, you can’t rest on your laurels. Unless you start monitoring your email campaigns, you can’t decide what’s right for your business, and what not. Email automation allows you to track, as well as to measure the results so that you can make adjustments in your campaign accordingly. For instance, you may find that a certain demographic responds to your emails best during a period of the day (say, young people in business during late hours), and with this information, you can customize the campaign and maximize the conversion rate. Here are some of the Key Performance Indicators (KPIs) you can easily monitor through an email automation tool:

  • Click-through rate
  • Delivery rate
  • Conversions
  • Open rate
  1. Incredible ROI

When it comes to marketing, almost every business owner gives huge importance to the return on investment. This is where email automation stands out. The Direct Marketing Association found in 2011 that automated email marketing returns about £40 on every £1 invested. In other words, you can get a 4000% return on your investment through email marketing alone. The primary reason why ROI from email marketing is so high is that it is quite inexpensive. Since the majority of work is automated, the need for human resources is also minimal. The three points given above are enough to make you realize why almost every online business should have a strong email automation system. It is cheap, offers unbelievable ROI, and is simple to implement too. Thus, there is no reason why you should not incorporate it into your marketing campaign if you have not already.

How Email Automation Help?

Clodura offers one of the best email automation systems that can work with any marketing campaign. Here are some of the advantages of using an email automation tool:

Scheduling multiple emails

You can schedule multiple emails in a batch for a lead, and several such batches for all the leads. Once you have set it up, you can forget about sending emails for many months or even longer, depending on the setting. By taking advantage of email scheduling, you can save a lot of time, and invest it in other critical areas of your business such as product development, recruitment, training, etc.

Writing customized emails

Clients love to get personalized emails. It lets them know you care enough to write an email that has personal relevance. However, writing personalized emails is a time-consuming process, especially when you have hundreds of clients/leads. Email automation tool makes it simple for you, by suggesting personalized content, including a personalized subject line as well. Clodura is one of the few to offer a personal touch in an automation system. Thus, you can enjoy the advantage of convenience and time-saving while ensuring your emails don’t sound artificial or bland.

Setting Custom Delivery Times

Depending on the availability of your clients you can schedule your emails accordingly. You can consider their time-zones, working hours, and festive days while setting delivery times.  This way they will get the emails when they are most likely to respond. Plus, you have to do this just for once, and then set it to repeat.

Tracking emails

You can monitor the status of the emails sent through an intuitive interface. Just one glance at the system will tell you how many emails are ready, delivered, sent, and forwarded. This metric can be incredibly helpful in evaluating the quality of your leads. You can easily track the leads who are responding well to your emails, and thus are more likely to close or invest in other products that your company is offering.

Avoiding the Spam Folder

A lot of times emails get sent to the spam folder, even when they don’t have any content deserving of being spammed. However, Clodura’s email automation tool will prevent this from happening by using spam escape techniques. Thus, every single email sent by you will reach your prospect’s inbox without fail. With Clodura’s original and customized email drafts and templates, you can pitch to every individual lead in an intelligent manner. It also offers recommendations on the best way to connect with prospects through emails, phone, and social media. With detailed information on leads such as their availability, best possible approaches, themes of interest and more, you can learn about them like you never did before. To know more, check out the demo today!