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The Art of Writing Cold Email Subject Lines: Tips and Tricks for Success

Learn how to write cold email subject lines that get opened and read with this comprehensive guide. Includes tips on how to keep your subject lines short, personalized, and relevant.

Published on: June 6, 2023 |

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In today’s digital age, email has become one of the most popular forms of communication for businesses and individuals alike. However, with the vast amount of emails flooding our inboxes every day, it’s becoming increasingly difficult to capture someone’s attention with just a subject line.

This is especially true when it comes to cold emailing, which is sending an email to someone who has no previous relationship with you or your business. Crafting an effective cold email subject line is an art that requires a combination of creativity, strategy, and psychology.

In this blog, we’ll explore some tips and tricks to help you master the art of writing cold email subject lines that will grab your recipient’s attention and increase your chances of getting a response. So, whether you’re a salesperson looking to generate leads, a freelancer seeking new clients, or a marketer promoting a new product, these tips will help you stand out in a crowded inbox and achieve your goals.

Why subject lines are important in cold email

The subject line is the first thing that your recipient sees when they receive your email. It’s your chance to make a good first impression and grab their attention. If your subject line fails to capture their interest, your email will likely end up in the trash folder. This is especially true for cold emails, where the recipient has no prior relationship with you or your business. You need to make sure that your subject line stands out from the hundreds of other emails in their inbox and entices them to open your email.

A good subject line can make all the difference in the success of your cold email campaign. It can mean the difference between your email being opened and read or being ignored and deleted. According to a study by Convince & Convert, 35% of people open an email based on the subject line alone. This means that your subject line is your first and best chance to make a good impression on your recipient and get them to engage with your email.

Crafting an effective subject line for a cold email requires careful consideration and planning. You need to think about your audience, your message, and your goals. The subject line should be short, catchy, and relevant to your message. It should be clear and concise, while also being intriguing enough to entice the recipient to open your email.

Check out our CEO Kapil Khangaonkar’s video demonstrating the effective utilization of technographic data to enhance email response rates in your sales campaigns.

How to Write an Attention-Grabbing Cold Email Subject Line

Attention-grabbing subject lines are essential for getting the recipient to open and read your email. In today’s fast-paced digital world, people receive hundreds of emails every day, and if your subject line doesn’t stand out, it’s likely to get lost in the shuffle.

One way to achieve an eye-catching subject line is by using numbers and statistics. Numbers can be powerful because they provide tangible evidence of the value you can offer.

For example, “Increase your sales by 50% with our new software” is much more compelling than “New software available.” Another way to grab attention is by making the subject line relevant to the recipient’s industry or interests.

For instance, if you’re reaching out to a marketing professional, you could use a subject line like “5 Ways to Boost Your Social Media Engagement.” This subject line is specific to their field and promises actionable advice.

Here are some points on how to write an attention-grabbing cold email subject line:

Use numbers and statistics

Numbers can be powerful because they provide tangible evidence of the value you can offer. For example, “Increase your sales by 50% with our new software” is much more compelling than “New software available.”

Make the subject line relevant to the recipient’s industry or interests

For instance, if you’re reaching out to a marketing professional, you could use a subject line like “5 Ways to Boost Your Social Media Engagement.” This subject line is specific to their field and promises actionable advice.

Use humor

Humor can also be an effective tool to make your subject line stand out. However, it’s important to tread lightly and be mindful of your audience. What’s funny to one person might not be to another. If you’re unsure, it’s best to err on the side of caution and keep the humor subtle.

Ask a question.

Questions are another way to pique the recipient’s interest. For example, “Have you tried this new productivity hack?” or “Are you making these common SEO mistakes?” Questions can create a sense of curiosity and encourage the recipient to open the email to find out more..

Use emoticons

Emoticons can also be used to add some personality to your subject line. However, as with humor, it’s important not to overdo it. One or two well-placed emoticons can make your subject line more visually appealing, but too many can make it look unprofessional.

Keep it short and sweet

The ideal length for a cold email subject line is 60 characters or less. This is because most email clients will only display the first 60 characters of a subject line in the recipient’s inbox.

Personalize it

When possible, try to personalize your subject lines by including the recipient’s name or company name. This will help to make your email stand out from the rest of the inbox clutter.

Make it relevant

The subject line should give the recipient a clear idea of what the email is about. This will help to increase the chances of them opening the email.

Avoid using all caps or exclamation points

These can come across as spammy or unprofessional.

Test different subject lines

The best way to find out what works is to test different subject lines. Send out a few different versions of your email to a small group of people and see which one gets the best results.

By following these tips, you can write cold email subject lines that are more likely to get opened and read.

Here are some additional tips that you can use to make your cold email subject lines more effective:

Pique the reader’s curiosity

Consider using a thought-provoking question or tease the reader with a hint of what’s inside the email itself.

Highlight the benefits of the email rather than its features

Instead of focusing on what the email contains, focus on the outcome the reader will achieve by opening the email. This approach is more likely to elicit a positive and emotional response from the reader.

Use power words

Power words are words that evoke strong emotions in the reader. These words can be anything from “exciting” and “sensational” to “incredible” and “amazing.” By using these words, you can pique the recipient’s curiosity and make them want to know more about what you have to say.

Use urgent or time-sensitive language

Phrases like “last chance” or “limited time offer” can create a sense of urgency and make the recipient feel compelled to act quickly. This can be particularly effective if you are offering a special promotion or discount that is only available for a limited time.

For example, you may want to personalize your subject lines by including the recipient’s name or company name. This can help to establish a connection and make your email feel more relevant to the recipient. Another effective strategy is to use numbers or statistics in your subject lines.

By using power words, urgent language, personalization, and other effective strategies, you can create subject lines that are both attention-grabbing and informative. So the next time you sit down to write a cold email, take the time to craft a subject line that will make your message stand out from the crowd.

Optimizing Your Cold Email Subject Lines for Increased Open Rates

One of the best ways to optimize your cold email subject lines for increased open rates is to conduct A/B split testing. This involves sending two versions of the same email to different groups of people and comparing the open and response rates for each version. By doing this, you can identify what works and what doesn’t and refine your approach accordingly.

Another useful strategy is to analyze your email open and response rates over time and identify patterns. For instance, certain times of the day, days of the week or special events may affect the open rates significantly. By understanding these patterns, you can tweak your approach and create more successful subject lines for your emails.

Increased Open Rates

The psychology behind effective subject lines

To create an effective subject line, it’s essential to understand the psychology of why people open emails. According to a study by HubSpot, there are several key factors that influence whether someone opens an email or not. These include:

The sender: People are more likely to open an email from someone they know and trust.

The subject line: The subject line should be relevant, intriguing, and personalized to the recipient.

The preview text: The preview text should provide a brief summary of the email’s content and entice the recipient to open it.

The timing: The timing of the email can also impact whether someone opens it or not.

Understanding these factors can help you craft subject lines that are more likely to be opened and read. By personalizing your subject lines, using a sender name that is recognizable, and including relevant preview text, you can increase the chances that your email will be opened and read.

Tips and tricks for crafting attention-grabbing subject lines

Engaging subject lines grab the reader’s attention and entice them to open the email. One way to achieve this is to create a sense of anticipation and excitement – teasing the reader with the prospect of something interesting just around the corner.

Another technique is to use social proof. If other people have found the information in the email helpful or interesting, use them as a reference point. You can mention the specific number of people who benefited from the email in the subject line as this will provide context and create curiosity.

Crafting an attention-grabbing subject line is both an art and a science. It requires creativity, strategy, and a deep understanding of your audience.

By incorporating these tips into your subject line writing, you can increase the chances that your email will be opened and read.

Examples of successful cold email subject lines

Here are some examples of successful cold email subject lines that have been proven to be effective:

“Quick question about [company name]”

“We can help you increase your sales by 30%”

“10 ways to save time on [task]”

“Are you struggling with [problem]? We can help.”

“Idea for [company name]’s next marketing campaign”

“Can we meet for coffee next week?”

These subject lines are short, personalized, and intriguing, and they all have a clear benefit or value proposition for the recipient.

successful cold email subject lines

A/B testing your subject lines

A/B testing is a process of testing two versions of a subject line to see which one performs better. By testing different subject lines, you can optimize your email open rates and improve the effectiveness of your cold email campaigns.

To A/B test your subject lines, send two versions of your email to a small sample size of your audience. Measure the open rates of each email and determine which subject line performed better. Use the winning subject line for the rest of your email campaign.

Common mistakes to avoid in subject line writing

here are some common mistakes to avoid in subject line writing, in point form:

Being too vague:

Your subject line should clearly convey the purpose of your email. For example, instead of “Subject: A new product,” try “Subject: Our new product can help you save time and money.”

Being too salesy:

Avoid using overly promotional language in your subject line. For example, instead of “Subject: Our product is the best!” try “Subject: Learn how our product can help you achieve your goals.”

Using all caps:

Using all caps in your subject line can come across as shouting and is often associated with spam. Instead, try using sentence case, which is when the first letter of each word is capitalized except for articles, conjunctions, and prepositions.

Using too many exclamation points:

Using too many exclamation points can make your email look unprofessional and spammy. Instead, try using one or two exclamation points sparingly

Being too long:

Your subject line should be short and to the point. Most email clients only display the first 60 characters of a subject line, so it’s important to keep your subject line short and concise.

By avoiding these common mistakes, you can ensure that your subject lines are professional, engaging, and effective.

Here are some additional tips for writing effective subject lines:

Use specific keywords:

When possible, use specific keywords in your subject line that are relevant to the content of your email. This will help your email get noticed by the recipient.

Personalize your subject line:

If possible, personalize your subject line by including the recipient’s name or company name. This will help your email stand out from the rest of the inbox clutter.

Test different subject lines:

The best way to find out what works is to test different subject lines. Send out a few different versions of your email to a small group of people and see which one gets the best results.

By following these tips, you can write effective subject lines that will help you get more opens and clicks on your emails.

Crafting Compelling Cold Email Subject Lines: Best Practices

Crafting compelling cold email subject lines involves keeping things simple and to the point. It’s essential to grab the recipient’s attention quickly and effectively with a short and punchy subject line. Avoid using industry-specific jargon or technical details that might baffle or confuse the reader.

Another best practice is to use action words in your subject line. Phrases like “check out,” “download,” and “sign up” can encourage the recipient to open the email and take the required action. Finally, it’s essential to test your subject line thoroughly before sending it out to ensure it’s relevant, targeted, and likely to get opened.

Personalizing your subject lines

Personalization is a key component of effective subject line writing. By personalizing your subject lines, you can make your emails more relevant and engaging to your recipient. Here are some ways to personalize your subject lines:

Use the recipient’s name or company name

Reference a recent event or news story related to the recipient’s industry or interests

Use location-based information

Refer to a recent interaction or conversation you had with the recipient

By personalizing your subject lines, you can increase the chances that your email will be opened and read.

Crafting Your Email Content

The impact of emojis in subject lines

Emojis are becoming increasingly popular in subject line writing. They can add a visual element to your subject line and make it stand out in a crowded inbox. However, it’s important to use emojis sparingly and strategically. Here are some tips for using emojis in your subject lines:

Use emojis that are relevant to your message

Don’t overuse emojis

Test your subject lines with and without emojis to see which performs better

Consider your audience and whether they are likely to respond positively to emojis

While emojis can be effective in subject line writing, it’s important to use them strategically and in moderation.

Conclusion and final thoughts

Crafting an effective subject line for a cold email requires a combination of creativity, strategy, and psychology. By understanding the psychology behind effective subject lines, using personalization, creating a sense of urgency, and avoiding common mistakes, you can increase the chances that your email will be opened and read. Remember to keep your subject lines short and sweet, use numbers and statistics, and test your subject lines to see what works best.

With these tips and tricks, you can master the art of writing cold email subject lines and achieve your goals.

Finally, writing cold email subject lines that make an impact requires research, creativity, and persistence. Emphasize the benefits of the email rather than the features, and use action words and personalization to grab the reader’s attention. Once you have identified what works best, continue to test and refine your approach to create subject lines that stand out and get results.

By doing so, you can increase your email open rates and engagement with your target audience.

FAQs

Q. What is a cold email subject line?

It’s the first line of your email, and it’s what will determine whether or not the recipient opens it.

Q. How do I write a good cold email subject line?

Keep it short, clear, and relevant to the recipient. Use keywords and personalization where possible.

Q. What are some common mistakes to avoid when writing cold email subject lines?

Don’t be too salesy, don’t use all caps or exclamation points, and don’t make it too long.

Q. How can I test my cold email subject lines?

Send them to a small group of people and see which ones get the best results.

Q. What are some examples of good cold email subject lines?

“Free report: How to [insert benefit here]” or “[Recipient name], I can help you [insert benefit here].”

Divyaprasad Pande is Marketing Director of Clodura.AI He has more than 12 years of experience in marketing, having worked in various leadership roles for various companies. He is passionate about driving business growth and success through strategic marketing initiatives to increase brand awareness, generate leads, and support the sales team in achieving revenue goals. With a strong background in marketing and experience in the tech industry.

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