B2B buyer behavior continues to evolve at breakneck speed, fuelled by a slew of new technologies and insights. In this ever-changing landscape, it's understandable that B2B marketers are finding it difficult to re-calibrate their lead generation strategies.
Some B2B brands are improving their prospect conversion rates, while others are stuck in their ways, perhaps unsure how to spice things up.
Depending on your needs, it could take weeks or even months to build your B2B contact list if you have some internet research skills. Sales and marketing professionals are too busy to devote countless hours to B2B contact database building. Their number one priority is to contact their contacts and convert them into customers. As a result, you’ll need to hire another dedicated resource or team to help with B2B lead generation. It also raises your expenses. This is exacerbated for small and medium-sized businesses, startups, and entrepreneurs who are unable to invest both time and money in B2B contact list building. This is where learning about B2B database tips comes in handy.
Here are some of the most effective strategies for growing your B2B contact database.
Know Your Ideal Customer
Yes, we know this is the most basic, but it has enormous power. Identifying your ideal customer based on industry, designation, job type, and so on is the most fundamental element, as it determines the quality of your list. You should be able to identify who your ideal prospect is. Only after you have spent enough time on research, will you be able to see the results. If you don’t, it could end up being a costly mistake.
Conduct A/B tests on key pages
Just making small changes to your website can reap huge benefits, whether it is changing the color of fonts or relooking at the landing page imagery. A/B testing is the only way to find out and has proven as an effective mechanism for generating potential leads.
For example, a company used a heat map tool to see where visitors' eyes landed first on their website while thousands of visitors browsed for office wallpapers. After receiving the results, their sales team was confident that by tweaking their homepage, they could increase B2B sales leads.
They put their theory to the test by split testing a new background image and search bar and saw a 550 percent increase in conversions. That's not too shabby!
Emphasize your subscription box
Don’t bury your subscription box in your website’s footer. You want visitors to be able to subscribe to your emails as easily as possible. Not only should your subscription box be prominently displayed, but it should also be included in all website content. The reason for this is straightforward: if someone enjoys your blog posts, whitepapers, eBooks, and so on, give them the option to read more by subscribing to your emails.
Collaborate with a data provider
While collecting email addresses organically is ideal, you should also collaborate with a data provider. Leading data providers can analyze your existing database and create email lists that match the characteristics of your best buyers—people who are interested in the content and communications of your business.
Put out and offer your most valuable content
Do you have a whitepaper or eBook that is doing exceptionally well? Put it behind a form and ask readers to join your email list in order to gain access to this premium content. While we don’t recommend gating all content, selecting specific pieces gives readers the impression that they’re receiving an exclusive offer.
When you consider the preceding steps, you will realize that manually building your own B2B contact database from scratch costs a lot of money in terms of time, resources, and campaign performance. In such a situation, Clodura.ai is your magic solution that hits the right balance between acquiring high-quality contact data and helping you in generating greater revenues.
Using Clodura.AI for B2B Contact List Building
Clodura is an artificial intelligence-powered solution that automates and accelerates the lead generation process to the sales meeting journey. It ensures that you spend less time looking for companies and decision-makers, drafting emails, or making phone calls, and more time selling! It is a one-stop, all-encompassing platform that handles all of your B2B contact data management as well as sales engagement. With Clodura, you can access:
- Comprehensive Data of more than 200 million contacts from over 20 million companies..
- 95% accuracy powered by Clodura’s AI-powered engine which scrubs and removes any obsolete data and keeps the B2B contact list fresh always.
- Real-time intelligence that covers over 25 customizable buying signal alerts so that you never miss out on an opportunity.
- Tech Stack install base of about 15,000 products sorted into different categories such as CRM, ERP, CMS, Hosting, Advertising, Marketing, etc.
- Automated sales sequences that are triggered at the apt time for sales prospecting. Now book more meetings and participate in more interactions.
- Conference attendee data, which allows you to prep in advance before attending a conference. The Conference Attendee Tracker displays the RSVP attendee list of any conference, laying the groundwork for maximizing the returns on your investment for any future events.
Clodura, in a nutshell, streamlines the process of locating and connecting with decision-makers, scheduling meetings with them, and finalizing purchases. So, whether you’re a beginner or an expert, Clodura will share useful information to help you increase your revenue!
Building and maintaining your contact database will go a long way in aiding your business and saving you time and effort in the future. It even improves sales revenue targets! To read more about B2B Contact Data and how data accuracy impacts sales revenue targets.