Sales and marketing automation usually go hand in hand, serving as two of the strongest pillars on which every business stands. However, due to their similarities, it can be difficult to tell them apart.
The only way to learn about the difference between sales and marketing is by focusing on their cores. That’s where they cease to become identical. It is no surprise why sales professionals and marketing professionals go about their jobs in a vastly different manner as well.
What is Sales Automation?
Sales refer to the communication between a business and its customers or leads in a personal one-to-one manner. Thus, sales automation allows a company to take it to the next level, by enabling it to communicate with several leads at the same time. However, despite the scale of this operation, every prospect gets to enjoy a personalized communication channel, which is carefully created using the data collected by the system.
What is Marketing Automation?
Marketing is when a company broadcasts its message to its potential customers on a large scale. The content of the message is usually not catered to a specific audience, but rather a several different audiences. With marketing automation, a company can substantially limit the manual overhead and continue to broadcast the message in a focused manner. It allows the business to target the leads better, and enjoy an improved conversion rate. Both forms of automation complement each other. However, trying one to do the job of others can lead to disastrous results. Unfortunately, the same is a popular misconception that has been floating around for quite some time.
Why is Automation Process Different for Both?
Marketing automation is mainly targeted for a large number of existing customers, or prospects. It processes the information in such a way that the same message is sent across, again and again, thereby creating the demand for the product itself. For instance, if someone signs up for a newsletter your automation system will send the emails on a regular basis, without you having to tend to it repeatedly.
Sales automation, on the other hand, targets your leads on a personal level. Thus, the content and approach used here are personalized using the information provided by the data analytics module.
Attention to detail is extremely important here, as customized content has a much greater impact than a generic message. By shaping the base matter according to the preferences and likes of a prospect the conversion odds can be improved to a great extent. Fortunately, sales automation systems are becoming more and more powerful, mainly by using technologies such as Artificial Intelligence and Natural Language Processing. By learning about how sales automation and marketing automation work, it becomes easy to realize that they both are vastly different from each other. One can’t take the place of another, as both hold prime positions in the marketing system, making it whole.
Intelligence Solution can Merge the best of Both Worlds
Sales and marketing are both equally important, and Intelligence Solution can help you use them with high efficiency. Here are some of the features that Intelligence Solution should have:
As profits mainly incentivize businesses, endeavors in that area bring artificialness which is a major obstacle in marketing. Intelligent Solutions can tackle this by bringing a personal touch without discarding the benefit of automation. It can give personalized suggestions for your leads that you can use when communicating with them, thus maintaining a personal connection without compromising your marketing motives.
Marketing automation is supposed to augment sales automation, and Sales Intelligence can do a fine job at it.
Analytics capabilities: Data Analytics is essential for any marketing automation system. It gives structure and depth. You also need it for measuring the results and recording changes and achievements.
Marketing and sales automation are allowing businesses to stay ahead in this competitive digital era. While there is nothing wrong with sticking to the traditional marketing strategies, there is no telling when they will be obsolete completely. Hence, it is better to adapt as soon as possible.