How to handle sales rejections while pursuing clients

Sales executives are likewise subject to rejection. They are frequently met with rejection while they are knee-deep in reaching goals.

Published on: October 13, 2022 |


We’ve all experienced rejection at some point in our lives, and it can be difficult to accept. It could be related to career, education, relationships, or even self-denial. This cannot be fixed with a pill. But, living in constant fear of rejection can be a significant barrier to achievement and the accomplishment of goals.

Sales executives are likewise subject to rejection. They are frequently met with rejection while they are knee-deep in reaching goals. Even themost persuasive sales pitch could leave them disappointed because not all leads turn into customers. It matters how you respond to these rejections and emerge as a superstar.

You’ll learn everything you need to know about dealing with sales rejections in this post, especially if you’re pursuing clients.

Learn to Embrace Defeat

Rejection is unavoidable. It’s a natural and expected part of the sales process. When a customer says “no,” it helps to train yourself not to be surprised, or worse, disappointed.

Re-evaluate Your Sales Strategy

Evaluating your strategy can help you use your strengths more effectively. Adjusting your strategy or developing certain aspects of your process can help you improve your sales performance. If you are able to ask for feedback from customers, team members, and your manager, they can help you find improvement opportunities for your selling script and strategy.

Ask Your Prospect, “What’s holding you back?”

Think about this. You’re met with a prospect’s hesitation, and instead of backing away immediately, ask them what’s holding them back. This way, you’ll be in a better position to address your prospect’s concerns and work to find a middle ground that suits both your business and the prospect.

Or, Ask Your Prospect, “When would it be a good time to buy?”

Perhaps your prospect really wants to buy from you but is unable to do so because of constraints like timing, current needs, or financial constraints. Learn how to do some quick on-your-feet thinking, and ask them when would it be a good time to buy, which will enable you to modify your offer to meet their needs.

Engage in Dialogue

Every sales executive has to deal with rejection. In fact, to some extent, everyone in life does. Don’t isolate yourself after a failed deal. Instead, discuss it with your coworkers. Don’t explode at your customer, you can vent to your teammates. Not only will you discover that you are not alone, but you might even be able to pick up some useful advice in the process.

Be Persistent

Don’t forget about the prospects after you’ve crossed them off your list. They might not be interested right now, but that doesn’t mean they won’t be in the future. Check with them on a regular basis to see if they’ve changed their minds, but don’t call too often. You don’t want to irritate anyone.

Focus on the Next Opportunity

Recognizing that there are numerousopportunities to sell your company’s product or service to customers can aid in your rejection. Concentrating on the next sale, email, or phone call can help you relax and stay motivated. Consider making a list of your daily responsibilities to help you quickly identify the next sales opportunity, which can help you shift your mindset and attract the nextpotential customer.

Understand the Prospect’s Perspective

Your prospect is only listening to your pitch because they have a need or a goal that your product or service could help them achieve.

It’s easy for sales executives to get into the habit of approaching every pitch in the same way. You know everything there is to know about your product, including all of the common rejections and considerations.

It’s critical to remember that each prospect will have a specific need that your product or service can meet. They will reject you if your pitch does not persuade them to achieve a goal.

The best way to avoid sales rejection is to persuade the client that you can help them succeed. As a result, do some research on their company. How did they fare financially the previous year? What can you do to help them improve their performance with your product or service?

Do you have statistics from previous customers who are similar to the client to demonstrate your product’s or service’s success? Adapting each pitch to hit these notes will be critical to your success.

Attempt to dissuade them by inquiring as to what they need your offer to accomplish. Most rejections can be avoided if you can pinpoint their exact needs and position your product or service to perfectly meet those needs.

Final Thoughts

In the end, risk-taking and boldness are required for innovation. It all depends on how many “no’s” are there. The “no’s” give you the information and feedback you need for improvement, but they also motivate you to try harder. They constantly push you to expand the boundaries and reach new heights. You’re more likely to fail but also more likely to win bigger and better.

Kapil Khangaonkar is Founder of Clodura.AI and Head of Sales. He has more than 17 years of experience in sales and marketing, having worked in various leadership roles for software companies. Kapil has developed an AI-powered sales data and engagement platform that does the major heavy-lifting to ensure sales professionals never miss any potential opportunities and generate more meetings. Kapil has helped countless businesses transform their sales strategies and achieve unprecedented success.

That little voice telling you that you’re missing out on sales is right.

Sign up now and start closing more deals with qualified prospects than ever before.