GPCT – New BANT for better Qualified Leads

As we covered in the last blog, GPCT – New BANT Analysis has always been the forefront concept used to qualify leads in the sales process. But the ever-evolving business landscape of the modern era calls for an updated method that takes into account the…

Email Marketing and its Importance

Email marketing remains one of the primary methods to spread the word about your company’s products and services. When it comes to converting customers, emails are about 40 times more effective than social media platforms like Facebook and Twitter! As exemplified by the statistics below,…

How to Build Your Email Contact List

Email Marketing is crucial to master for every business owner in today’s digital world. One of the initial steps to implement it is learning how to build an email list, which may seem like a daunting task at first. But once you get the ball…

How Sales Automation Can Affect Your ROI

The world has been heading towards automation for a long time and no industry has been immune to the process. Prospects of the future, like self-driving cars, smart homes, and sales pipeline intelligence are already here. It is time we embraced this change. The reason…

Marketing Automation vs. Sales Automation

Sales and marketing automation usually go hand in hand, serving as two of the strongest pillars on which every business stands. However, due to their similarities, it can be difficult to tell them apart. The only way to learn about the difference between sales and…