BANT Analysis – Methodology Behind Sales Achievement
Identifying BANT qualified leads and scoring them on the basis of their maturity are some basic marketing methods followed by sales teams. A Sales Qualified Lead (SQL) is a targeted customer who has started his journey through the marketing funnel. This customer has already gone through the Awareness and Consideration Phases of the sales cycle, thanks to the efforts of the marketing team, and is ready for the last step of the funnel – Conversion. On the other hand, Lead Scoring is the process of defining whether a lead is worthy enough to be pursued. This can either be point based, or simply categorized under heads such as ‘cold’, ‘warm’ and ‘hot’. Though these concepts offer valuable insights into the sales process, there was a need for a concept to help recognize qualified leads. This is where BANT Analysis comes to the rescue.